Senior Lead Generation Specialist

We are seeking a Senior Lead Generation Specialist who will be esponsible for designing, executing, and managing lead generation and referral development strategy. Oversees sourcing, research, outreach, qualification, and scheduling of pre-assessment appointments. Manages referral outreach campaigns to increase inbound and outbound referral opportunities. Supports up to the pre-assessment stage and, when needed, conducts pre-assessment calls to assist the Supervisor for Intake & Client Conversion. Ensures accurate documentation, disciplined follow-up, compliance, and strict protection of proprietary information. Core Responsibilities: Develop and execute lead generation strategy to consistently produce warm, qualified prospects for intake and conversion. Build and manage outreach campaigns targeting private-pay prospects and referral partners to increase lead flow and strengthen referral pipelines. Source, research, organize, clean, segment, and manage prospect and referral lists for optimized outreach and conversion. Conduct structured multi-channel outreach (calls, SMS, email) using approved messaging and compliance standards. Qualify prospects based on service need, urgency, location, and suitability. Nurture leads through structured follow-up cycles until ready for pre-assessment scheduling. Schedule pre-assessment appointments directly with the Supervisor for Intake & Client Conversion and confirm details with clients. When required, conduct pre-assessment calls to support the Supervisor for Intake & Client Conversion during highvolume or urgent periods. Accurately update CRM stages, notes, tags, tasks, and communication logs immediately after every interaction. Notify the Managing Member and Supervisor for Intake & Client Conversion when leads become warm, preassessments are booked, or conversions occur. Produce weekly lead generation and referral performance reports including lead volume, warm leads, campaign effectiveness, and recommendations for improvement. Drive outbound and referral campaign performance to generate the lead volume necessary to support growth trajectory. Continuously refine outreach cadence, messaging, targeting, and list quality based on performance metrics and conversion outcomes. Collaborate with the Supervisor for Intake & Client Conversion to ensure smooth hand-offs and optimal lead readiness for pre-assessment. Collaborate with the Supervisor for HR Recruitment to align staffing needs with projected lead and referral volume. Maintain communication flow through WhatsApp channels and ensure all appointments are updated accurately on internal calendars. Identify declines in lead quality, referral engagement, or outreach performance early and provide corrective strategies. Data Protection & Confidentiality Requirements: May only work with leads sourced personally or assigned for outreach; proprietary leads, lists, or strategies may not be exported, saved, copied, shared, reused, or retained outside approved systems. Breach of confidentiality, improper handling of data, or unauthorized retention of contact information results in immediate termination. Performance Standards: Production of high-quality warm leads and referral opportunities aligned with intake and service needs. • Strong conversion rates from outreach to qualified warm status. CRM documentation must be complete, accurate, and updated in real time. Reliable scheduling of pre-assessment appointments with confirmed client communication. Weekly reporting delivered on time with actionable insights and performance analysis. Professional, compliant, and consistent communication across all outreach efforts. 3+ years experience in lead generation, outreach campaigns, appointment setting, or referral development (healthcare/home care strongly preferred). Proven ability to manage high-volume lead pipelines and outbound/referral campaign strategies. Strong analytical ability to interpret metrics and optimize outreach performance. Excellent English communication skills, written and verbal. High organizational discipline and strong follow-through. Demonstrated judgement, confidentiality, and professional ethics. Behavioral Expectations: Operates as a strategic and proactive contributor; consistently seeks opportunities to strengthen lead and referral pipelines. Maintains disciplined follow-up and responsiveness. • Communicates with professionalism, clarity, and empathy Collaborates effectively with intake, recruitment, and administrative teams. Upholds values, service standards, and compliance expectations in all interactions Minimum Technical and Work Environment Requirements: Internet Connection: Primary internet connection with a minimum speed of 15 Mbps . Backup internet connection with at least 10 Mbps . Backup connection must be capable of supporting work during a power outage. Primary Device: Desktop or laptop equipped with at least: Intel Core i5 (8th generation or newer) , Intel Core i3 (10th generation or newer) , AMD Ryzen 5 , or an equivalent processor. A minimum of 8 GB RAM . Backup Device: Must meet or exceed the performance of an Intel Core i3 processor. Must be functional during power interruptions. A functioning webcam . A noise-canceling USB headset . A quiet, dedicated home office space . Peripherals and Workspace: A smartphone for communication and verification purposes. Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth. Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field. Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward. Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards. Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment. Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.