About this role
As a Lead Generation Specialist , you will play a crucial role in driving business growth by identifying and engaging potential clients in the IT sector. This role requires strong LinkedIn business development skills and cold calling expertise to build relationships with key decision-makers and generate new business opportunities for the recruitment team. Key Responsibilities Research and identify prospective clients within the IT industry. Leverage LinkedIn Sales Navigator and other tools to connect with potential clients. Develop and execute targeted outreach campaigns via LinkedIn, email, and cold calls . Build and maintain a strong pipeline of qualified leads. Collaborate with the recruitment team to understand hiring needs and market trends. Nurture relationships with potential clients to convert leads into long-term partnerships. Track and report lead generation activities and outcomes. Proven experience in lead generation, business development, or sales , ideally within the IT or recruitment sector. Strong experience in LinkedIn outreach and cold calling . Excellent communication and interpersonal skills. Proactive, results-driven mindset with the ability to work independently. Experience using CRM tools and LinkedIn Sales Navigator (preferred).