Product Marketing Manager (AddMile)

Product Marketing Manager (AddMile) We are looking for a Product Marketing Manager to focus on improving the user experience, identifying new conversion mechanics, and building custom funnels for traffic. Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds. The core of our achievements is our team. We believe in people and shared values SELECT . That's why we are currently looking for a Product Marketing Manager to focus on improving the user experience, identifying new conversion mechanics, and building custom funnels for traffic at different stages of interaction with the product. What product and team will you be working on? AddMile is a personal and professional development platform that helps improve various spheres of life through coaching. AddMile is accessible to users in more than 130 countries. What do you need to join us: — At least 2 years of experience in growth management, marketing, or product marketing management; — Successful experience in increasing conversion rates in funnels; — Data-driven approach to work (decision-making based on tests and qualitative data); — Experience with analytical tools (Amplitude, Tableau, or similar): data analysis, drawing conclusions, and building hypotheses; — Have well-developed skills in strategic thinking, understanding the voice of the customer, and cross-functional collaboration; — Alignment with the values of our team ( SELECT ). What will you do: — Be the expert on our users, who they are, how they buy and their key buying criteria; — Researching the market to learn the competitive environment, trends, and technologies and share insights across the company; — Implementing funnels on a turnkey basis: from the idea and copywriting, to the finished flow through the relevant tasks for the designer and developer; — Conducting and analyzing the results of A/B tests on web and app funnels to improve conversion to subscriptions and impact on LTV; — Conducting in-depth analytics of conversion drivers on the funnel and the effectiveness of the chosen pricing strategy; — Continuous analysis of the competitors' products to find new growth points; — Systematize changes and maintain funnel documentation. What do we offer: — Work within an ambitious team on a socially impactful education product. — An office with a reliable shelter, generators, satellite internet, and other amenities. — Access to our corporate knowledge base and professional communities. — Personal development plan. — Compensation for English language learning, external training, and courses. — Medical insurance and full sick leave compensation. — Company doctor and massage in the office. — Sports activities: running, yoga, boxing, and more. — Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year. Besides that, we provide 20 paid vacation days per year. — Supporting initiatives that help Ukraine. Find out more about our projects here . Working schedule This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options. Are you interested? Send your CV! We’ve created a Talent Guide to help you navigate our hiring process with clarity and confidence — and get the most out of each stage. Take a look here . Locations Kyiv, Lviv, Madrid, Remote, Warsaw Remote status Hybrid Приєднуйся до команди цікавих людей, які створюють продукти №1 у світі, літають на парапланах, діджеять, багато читають та постійно розвиваються. Тестуй власні ідеї та не бійся помилятися, адже наш девіз fail fast — learn faster. Бери участь у книжкових клубах, командних воркшопах, професійних ком’юніті. Працюй в атмосфері менторства, взаємопідтримки та емпатії, де думку кожного чують.