GTM Marketing Manager, Accounting

GTM Marketing Manager, Accounting Apply We usually respond within a week Shine is the financial copilot for entrepreneurs and small business owners. Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin. Part of something bigger Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants. Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe. We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium. Your hiring experience matters Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive. If this sounds like somewhere you want to grow, we'd love to hear from you. 👀 Revenue Marketing at Shine Our Revenue Marketing team in Spain is dedicated to driving growth among the country's freelancers, small business owners and CPA's (Accountants). We're a close-knit team with a clear mission: connecting the right people to the tools and solutions that make running a business simpler, smarter, and more sustainable. We work across the full marketing mix; campaigns, channels, content, and performance, translating strategy into tangible activity that moves the needle. From ideation to execution, we're the team that makes things happen, keeping a sharp focus on results while staying deeply attuned to the everyday realities of Spain's small business & CPA community. 📋 Your Role as a GTM Marketing Manager Lead the Go To Market strategy and execution for the accounting firms segment (CPA) in Spain, ensuring effective commercialization, adoption and activation of products, strategic initiatives and business transformation projects. The role will act as a key cross-functional coordinator between local and global teams, aligning Product Marketing, Sales, Customer Success, Support, Growth and Local Marketing functions to ensure successful market execution. You’ll become a trusted voice within the accounting community while helping shape how our product evolves for this critical customer segment. Why this role matters; Accountants are at the centre of small business operations. Winning their trust creates long-term platform adoption, stronger customer retention, and scalable ecosystem growth. Your responsibilities will include: Go To Market & Commercial Activation Define and coordinate Go To Market plans for products, features, migrations and strategic initiatives targeting the CPA segment. Drive commercial activation and product adoption within the accounting firms ecosystem. Adapt global initiatives to local market needs and realities. Coordinate launches, rollouts and activation plans across global and local teams. Product Adoption & Customer Activation Support initiatives focused on improving customer adoption, engagement and activation. Identify adoption barriers and coordinate corrective actions with Product, Customer Success and Sales teams. Participate in customer migration, feature activation and portfolio evolution initiatives. Sales Enablement & Market Positioning Develop value propositions, commercial messaging and enablement materials for sales and customer-facing teams. Coordinate communications and commercial alignment around new initiatives and business priorities. Support Sales teams with market insights, customer pain points and competitive positioning. Cross-functional Coordination Collaborate closely with: Product, Sales, Customer Success, Support, Revenue, Product Marketing, Growth, Lifecycle, Brand teams. Ensure alignment between global strategy and local execution. Market & Customer Insights Build a strong understanding of the CPA ecosystem, workflows, operational challenges and business needs. Gather customer, market and internal feedback to identify growth and improvement opportunities. Monitor regulatory and market trends relevant to the segment. Events & Community Represent the company at accounting events, conferences, webinars, and industry communities. Build strong relationships with key stakeholders across the accounting ecosystem. Help establish the company as a trusted technology partner for forward-thinking accountants. 📍 Job located in Spain, Madrid with possibility of two remote working days per week What Success Looks Like: Accounting firms actively adopting and championing our platform. Increased product adoption and retention among accountant-led clients. Clearly defined market positioning within the accounting technology space. Successful execution of Go To Market initiatives across the CPA segment. Strong collaboration between local and global teams. 🔎 About you +4 years of experience in Go To Market, Product Marketing, Revenue Marketing or similar roles within B2B SaaS environments. Ability to successfully organise, manage and execute GTM initiatives/projects eg value proposition etc Excellent communication and relationship-building skills with the ability to influence senior stakeholders. You have a strong ability to analyse data and market trends to inform strategy Comfortable operating in a fast-moving, high-growth environment with cross-functional collaboration. Strong strategic thinking balanced with hands-on execution. Experience within accounting software or business management ecosystems is a plus. Professional working written and spoken English & Spanish skills are essential Equal Opportunity Employer We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law. 💚 Our recruitment process 1️⃣ A 30' first call with Ryan or Subhan (Talent Acquisition Specialist) to get to know you better and share more about Shine. 2️⃣ A 60' interview with Cristina (Hiring Manager) to discuss your past experiences and the role we are offering. 3️⃣ A 60' business case presentation to highlight your skills and give you a hands-on feel for the role. 4️⃣ A 30' team introduction, followed by a soft skills interview to see how we can best support your growth at Shine. Department Revenue Locations Madrid