Customer & Event Marketing Manager

Customer & Event Marketing Manager Drive engagement and revenue within existing customers by planning data-driven campaigns, events, and workshops. Partner cross-functionally to expand contacts, uncover opportunities, and turn insights We are open to applicants based in Spain & the UK. This role welcomes a full-remote work arrangement, however applicants must be based in UK or Spain and have a work permit to be considered. W e value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you're excited about this opportunity but don't meet every single requirement listed, we would love to hear from you and encourage you to submit an application! ABOUT THE ROLE The Customer & Event Marketing Manager plays a key role in driving customer-focused initiatives aimed at strengthening engagement and revenue growth within Launchmetrics’ existing client base with event strategy and relationship building as the core pillars of the role. From expanding our network and acquiring new contacts within existing customer accounts to identifying opportunities, developing campaigns, managing execution, and measuring results, this role ensures every initiative drives deeper customer relationships, upsell potential and contributes to revenue growth. Reporting to the Business Marketing Director and collaborating closely with cross-functional teams -including Customer Success and Sales- the profile will lead the planning and execution of customer marketing programs. This includes physical and digital events, outbound outreach coordination and 1:1 Account-based Marketing (ABM) workshops. Beyond these touchpoints, the role also encompasses PR and relationship-building efforts — cultivating strategic connections with key clients to strengthen Launchmetrics' presence and reputation within the fashion, luxury and beauty space. The ideal candidate brings both a people-first mindset and a strong commercial awareness — someone who genuinely enjoys connecting with customers and understanding their world, while staying attuned to the business impact of every initiative. They're comfortable translating customer insights into smart strategies that create real value for clients and support Launchmetrics' growth objectives. Responsibilities Partner with Sales and Customer Success to activate new contacts within existing accounts, supporting or leading outbound outreach to drive upsell opportunities and expand engagement across new departments, brands, regions, and decision makers. Plan and execute high impact customer engagements, including large scale gatherings, exclusive experiences, mid funnel meetups, executive roundtables, and virtual events to strengthen relationships and drive deeper engagement with clients. Organize and lead 1:1 customer workshops using Launchmetrics data, interpreting insights through the client’s business lens. Translate findings into compelling storytelling that demonstrates impact and drives follow-up expansion conversations. Align regularly with Customer Success, Sales and Revenue Operations to define expansion priorities, target accounts, revenue objectives, and go-to-market plans tied to measurable growth outcomes. Track, analyze, and report on engagement metrics, contact growth, campaign performance, event influence, and workshop impact, connecting activities directly to upsell pipeline and revenue contribution. YOUR PROFILE Experience: 3–4 years of experience in customer marketing, field marketing, event organization or a related area, with a solid understanding of outbound marketing tactics. A true 360° marketer, comfortable managing a wide range of initiatives -from planning and executing physical events to designing, launching, and optimizing outbound outreach campaigns. Skills: Strong communication and storytelling abilities, with experience crafting engaging content and campaigns for existing customers. Highly organized and detail-oriented, capable of managing multiple initiatives while maintaining a structured and results-driven approach. Tools: Familiarity with email marketing tools (ideally Hubspot), as well as CRM environments such as Salesforce. Analytical: Data-driven with the ability to track campaign performance, analyze results, and refine strategies. Collaborative: Proven ability to work with cross-functional teams to ensure the success of integrated marketing efforts. Proactive: A self-starter with strong organizational skills and a keen eye for detail, able to manage multiple tasks and projects simultaneously. Adaptable: Comfortable working in a fast-paced environment with evolving priorities and goals. We value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you're excited about this opportunity but don't meet every single requirement listed, we would love to hear from you and encourage you to submit an application! ABOUT THE MARKETING TEAM We are a global and highly diverse team – distributed in six different countries, with multiple nationalities and varied expertise – we always work collaboratively to understand each other in a "glocal" way to achieve the best results as one team. The Marketing team works daily on the ideation, production and distribution of campaigns with the objective of attracting the Launchmetrics' target audience. OUR RECRUITMENT PROCESS Step 1: Intro Call Step 2: Meet & Greet Step 3: Skills Assessment Step 4: Culture Fit Interview WHY YOU’LL LOVE LAUNCHMETRICS We're a company that prioritizes people, fostering a relaxed yet dynamic atmosphere. Our international team is filled with enthusiastic, motivated individuals who enjoy their work. Autonomy empowers our team members, allowing them to make a substantial difference in our business, for our customers, and within our organization. When you become part of our team, you'll have access to growth and advancement possibilities, including a learning and development allowance, a benefits package tailored to each location, and flexible work arrangements, along with support for establishing your home office and other perks. OUR COMMITMENT Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If there is anything extra we can do to help you feel at ease during your interview process, please let the PeopleOps team member you’ll be meeting with know. Department Marketing Role Growth Marketing Locations Madrid , London Remote status Fully Remote Madrid London Our Culture We work hard, laugh a lot and collaborate constantly. Life is what happens when you're busy working so we make sure you enjoy it. 👀 See for yourself: