Marketing Operations Manager - (Hubspot & Email Ops)

Marketing Operations Manager - (Hubspot & Email Ops) LumApps is now more than just an Employee Experience Platform — it is an AI-powered Employee Hub that supports companies in their digital transformation of communication, collaboration, and engagement with their customers, partners, and above all their employees. Our platform is a proven leader in this dynamic market with a truly unique vision and product. It has been deployed by Fortune 500 clients around the world and is delivering meaningful business benefits. LumApps is identified as a leader in Gartner's Magic Quadrant for Intranet Packaged Solutions as well as in Intranets Forrester Wave, and regularly selected for the French Tech Next40/120 program. ✨ In 2025, LumApps strengthened its leadership position by partnering with Beekeeper , a pioneer in frontline employee experience solutions. This strategic collaboration expands our reach and impact across all types of workers — from HQ to the frontline. Our mission: To make people feel that they belong and have a purpose. To create an environment where all employees are engaged and work together towards the same goal. Over 700 leading companies trust our solution to: 🎯 Improve the productivity of their teams with our AI-powered Collaborative Experience Platform integrated with both Google and Microsoft collaborative suites, 🎯 Transform employees into real ambassadors of their company, 🎯 Make employees more efficient and better connected to their peers and relevant information, regardless of their location, with the tools and information they need at their fingertips, 🎯 Help companies reduce turnover, accelerate employee onboarding, better collaborate and share knowledge, and even improve their customer experiences. With a team of over 600 Lumies spread across 11 offices (Lyon, Paris, Lille, Sophia Antipolis, London, Barcelona, Hamburg, Austin, Tokyo, Zurich, Krakow), we support large enterprises all around the world. Over the past year, we have been driving an ambitious phase in our journey under the impulse of our new shareholder Bridgepoint, aimed at propelling us to become the clear leader in our market and shine worldwide in our industry. We are looking for individuals who are excited to actively participate in this transformation. If these core values sound like you: "be bold, do amazing things" , "say what you mean, do what you say" , "one team, same mission" , "always be evolving" : apply now! *Team* We're looking for a Marketing Operations Manager to own our lifecycle email programs and day-to-day HubSpot administration. You'll translate our GTM strategy into working HubSpot programs, owning the automation, segmentation, and scoring logic, and making improvements as the business evolves. You'll work closely with Brand, Field, Growth, and RevOps teams. *Missions* Email Orchestration Build and optimize lifecycle programs (nurture, activation, re-engagement) with entry/exit criteria, segmentation, personalization logic, and measurable goals Manage and improve deliverability through preference management, and hygiene routines, treating list health as an ongoing practice Run an experimentation program across lifecycle journeys, defining hypotheses, success criteria, and documenting learnings Manage subscription types, consent logic, and regional compliance requirements across multi-region audiences Track lifecycle and campaign performance through self-serve dashboards, identifying opportunities to improve engagement, conversion, and pipeline impact. Hubspot Administration Serve as the primary HubSpot admin: platform configuration, user management, workflow governance, and documentation standards Build and maintain lead scoring and grading models aligned with ICP definitions and validated with Sales and RevOps Manage HubSpot forms embedded across our Webflow site, including progressive profiling and submission-triggered workflows Build self-serve dashboards that provide clear visibility into lifecycle and campaign performance for marketing leadership and GTM stakeholders Stay current on HubSpot's evolving feature set (Journeys, AI capabilities, automation updates) and proactively evaluate adoption Leverage AI-enabled tools to improve personalization, testing velocity, and performance analysis *Skills* Hands-on HubSpot experience across lifecycle email, automation and platform administration, supporting both mid-market and enterprise go-to-market motions Fluent with email marketing best practices (segmentation, deliverability, testing, personalization) Experience building lead scoring and grading models from scratch Familiarity with consent frameworks across regions (GDPR, CAN-SPAM etc.) Analytical mindset comfortable building reports and interpreting performance data Comfortable experimenting with AI tools to improve marketing workflows, campaign development, and lifecycle optimization. Nice to have : Experience working with the HubSpot–Salesforce integration Experience building lead scoring and grading models from scratch with clear logic and tradeoff awareness Basic HTML/CSS for email template customization. 💡 Why You’ll Love Working at LumApps We’re proud to offer a work environment where people feel supported, valued, and empowered. Here’s a peek at what we offer: 🏡 Hybrid work model – 2 days at the office, 3 days remote 🕒 RTT days – ~10 extra days off per year 💳 Meal vouchers (SWILE) + free snacks & coffee 🧘‍♀️ Yoga classes - Take a mindful break in our Paris office 👶 Supportive parental leave and family moments — yes, even a Christmas party for your kids ! 🛡️ Health insurance (ALAN) – 60% covered + full life & disability cover 🎉 Afterworks, team celebrations & seasonal parties 💻 Equipment of your choice 🗣️ French & English lessons , professional development & access to Leeto CSE We aim to celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities, and experiences. Department Marketing EMEA Locations Lyon, Kraków Remote status Hybrid Lyon Kraków LumApps is... A company that has been growing for more than 10 years Nearly 400 Lumies worldwide More than 700 customers Offices in Austin, Paris, Lyon, Lille, Sophia-Antipolis, London, Tokyo, Hamburg and Barcelona Our greatest pride? Our talents come from a variety of backgrounds and are passionate about creating a unique, powerful solution that delivers the best possible employee experience. About LumApps LumApps is an Employee Experience Platform that helps organizations thrive in a digital environment by connecting and empowering employees with purpose and belonging. Founded in 2015 Co-workers 400