Paid Ads Specialist

Role Overview The Paid Media Specialist drives performance across primary and secondary ad channels, develops full-funnel strategies, and guides the growth of junior team members. This role blends hands-on campaign execution with strategic thinking, Al-powered workflows, and cross-channel measurement. The successful candidate is equally comfortable launching a Performance Max campaign, debugging a server-side tracking setup, running a client QBR, and prompting an LLM to automate a reporting task. Channel Focus Primary channels • Google Ads (Search, Performance Max, Demand Gen, Shopping, YouTube, Display) • Meta Ads (Advantage+ Shopping, Advantage+ App, Lead Ads, Sales, Awareness) • Microsoft Ads / Bing Ads (Search, Shopping, Performance Max, Audience Network) Secondary channels • TikTok Ads (Spark Ads, Shop Ads, Smart+ campaigns) • Linkedin Ads (Sponsored Content, Lead Gen Forms, Conversation Ads, Accelerate campaigns) • Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display, DSP basics) • Emerging channels such as Reddit Ads, Pinterest, Apple Search Ads, and connected TV as client needs arise Expectations Contribute actively to the team's collective knowledge by sharing industry insights, platform updates, and learnings from tests Assign and complete tickets through ASSIST with clear documentation and timely follow-through Respond to questions and requests in dedicated team channels within reasonable turnaround times Monitor and support newly launched accounts (live for less than 3 months) Monitor and support accounts handled by Campaign Managers who are 0 to 6 months into their tenure Monitor and support any account flagged as needing extra attention, including: -Reviewing overall account performance and flagging risks early -Sharing clear recommendations and a proposed action plan with the CM -Adding value to conversations and client discussions tied to these accounts -Running structured account audits covering strategy, tracking, creative, and landing pages Lead Continued Learning sessions for the team Build strategy for, launch, and optimize campaigns across T1, T2, and T3 accounts Serve as the primary paid media point of contact for the Account Strategist on your own accounts Support the Account Strategist on client calls when needed Identify client growth opportunities in existing channels and surface new channels worth testing Propose out-of-the-box solutions beyond the ad account itself, including user journey improvements, form optimization, campaign concepts, custom call flows, creative angles, and operational fixes for the client Act as a team player who strengthens collective knowledge and stays ahead of industry shifts Renew Google Ads certifications yearly across Search, Shopping, Display, Video, and Performance Max Complete and maintain Meta Blueprint certification Complete platform certifications for TikTok, LinkedIn, Microsoft Ads, and Amazon Ads as assigned Maintain a working knowledge of Al tools that accelerate paid media work, including LLM-based audit scripts, automated reporting, and creative production workflows Responsibilities Campaign strategy and execution Plan, launch, and analyze paid media campaigns across all account types: ecommerce, lead generation, subscription, and SaaS Own T1, T2, and T3 account work across Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, and Amazon Ads Build full-funnel strategies that combine prospecting, retargeting, and retention Design and run structured creative testing, including script-based UGC briefs, Al-assisted variants, and platform-native formats Client communication and escalation Monitor dedicated client Slack channels and add value on opportunities, issues, brainstorming, questions, strategies, and risky ideas Escalate issues to leadership for your own accounts and for accounts of team members you support Respond to emails and Slack threads on technical questions in team channels or when tagged in client channels Include hypotheses and action plans in every performance update rather than waiting for the next reporting cycle Technical problem solving Provide solutions and guidance on: CallRail tracking and implementation Zapier, n8n, and Make workflows for lead forms, offline conversions, and CRM sync Google Tag Manager and server-side GTM Cross-channel tracking and attribution setup Google Merchant Center and Meta Commerce Catalog Product feed structure and optimization Report Garden and any reporting platforms the team adopts Audits and quality assurance Run ad hoc audits covering strategy, opportunities, tracking, and optimizations for: -New accounts -Accounts operated by new Campaign Managers -Struggling accounts -Accounts that need to scale Support new business by researching opportunities and running audits for potential clients Review T2 and T3 campaign builds before launch Audit tracking setups across CTM, Meta Pixel and CAPI, Google tags and Enhanced Conversions, GA4, and consent mode Contribute to dashboards and automated alerts that flag underperformance early Team development Support teammates with questions and strategy ideas (a lead must approve strategy recommendations on T2 and TI accounts) Mentor new hires on platform fundamentals, internal processes, and client communication How success is measured Performance outcomes on your own accounts (hitting or beating KPIs agreed with the Account Strategist and client) Quality of audits and recommendations provided to supported accounts Speed and clarity of technical problem solving in team and client channels Growth of the junior team members you mentor Contribution to internal knowledge, templates, and automation that raises the floor for the whole team Leadership and soft skills Strong leadership qualities including empathy, patience, and respect Clear drive to elevate teammates and lead by example Positive attitude and genuine enthusiasm for learning Strong attention to detail and the ability to prioritize competing demands Comfortable and confident in front of clients, including leading performance reviews Data-oriented thinker with strong analytical and problem-solving skills Excellent written reporting skills with a proactive, hypothesis-driven approach Platform proficiency Advanced proficiency in Google Ads across Search, Performance Max, Demand Gen, Shopping, YouTube, and Display Advanced proficiency in Meta Ads, including Advantage+ campaigns, CAPI, and creative testing frameworks Advanced proficiency in Microsoft Ads/Bing Ads Working knowledge of TikTok Ads, LinkedIn Ads, and Amazon Ads, with the ability to build and optimize campaigns independently Tracking, measurement, and technical setup Google Tag Manager: tags, triggers, variables, data layer basics Server-side tracking via GTM Conversions API setup for Meta, TikTok, LinkedIn, and Google (Enhanced Conversions) Offline conversion imports and offline event sets across platforms CallRail tracking and integration with ad platforms Consent mode v2 and consent management platforms for privacy-compliant tracking GA4 setup, event configuration, and basic audience building Familiarity with first-party data strategies and customer match /custom audiences Feed and catalog management Product feed creation, optimization, and troubleshooting Google Merchant Center and Meta Commerce Catalog management Experience with feed management tools such as GoDataFeed, DataFeedWatch, or Feedonomics is a plus Lead generation workflows Lead form ads on Meta and Google, integrated with CRMs through Zapier, n8n, Make, or native integrations Basic webhook logic and understanding of how leads flow from ad platforms into CRMs and offline conversion imports Al and automation Comfortable using LLMs such as Claude and ChatGPT for research, ad copy ideation, script writing, and first-pass analysis Able to read and adjust automation workflows in tools like n8n, Zapier, or Make Uses generative Al for creative production (static images, short video) within brand guidelines Understands the limits of Al-generated work and applies human review before anything goes live What we Offer: ● Opportunities for growth and advancement ● Competitive compensation package