About this role
About the Role As a Meta and Google Ads Specialist, you will be responsible for executing and optimizing paid media campaigns across multiple digital platforms. You’ll work closely with the marketing and creative teams to ensure campaigns are launched with precision and perform efficiently. The ideal candidate is analytical, detail-oriented, and skilled in writing persuasive and engaging ad copy for ads across Google and Meta platform Job Responsibilities: Plan, launch, and manage paid advertising campaigns on Google (Search, Display, YouTube) and Meta (Facebook/Instagram) Write compelling ad copy that aligns with campaign objectives and resonates with the target audience Conduct keyword research and audience targeting to support campaign strategy Set up tracking pixels, conversion events, and troubleshoot tracking issues using tools like Google Tag Manager Monitor and optimize campaign performance to improve ROI and reduce cost per acquisition (CPA) Analyze data using GA4 and provide actionable insights and regular reports Collaborate with the creative team to align ad copy and creatives with campaign goals Manage product feeds for Google Merchant Center and Facebook Catalog Stay up to date with platform changes and digital advertising best practices