Meta Ads Specialist- Freelance, Remote

About the Client Our client is a premium home furnishings retailer based in Montreal, serving design-conscious customers across showroom and ecommerce channels. They are known for curated Italian and Canadian brands, white-glove delivery, and top-tier customer satisfaction. The marketing team runs seasonal promotions and always-on campaigns to drive both showroom appointments and online conversions. Why does this role exist? The client needs a Meta Ads Specialist who can independently translate high-level business goals into action plans, build campaigns from scratch, and optimize them to measurable outcomes. This role exists to improve ROAS, reduce CPA, and increase qualified leads and sales through rigorous testing, budget discipline, and data-driven decision-making. You will operate with minimal supervision, owning strategy, execution, and reporting end to end. The Impact you’ll make Strategy and Roadmap Translate high-level direction into a channel strategy, action plan, and testing roadmap. Conduct audience research, competitor analysis, and intent/keyword exploration relevant to Meta targeting. Define funnel architecture (prospecting, retargeting, retention) and measurement plans. Campaign Build and Execution Build Meta campaigns from scratch, including structure, pixel/CAPI setup, and conversion events. Configure targeting, placements, and bidding strategies aligned with objectives. Launch, QA, and iterate quickly based on performance signals. Creative and Experimentation Develop briefs and build/test ad creatives and copy in Meta Creative Hub. Run structured A/B tests on hooks, formats, offers, and audiences. Partner with stakeholders to refresh creative based on insights. Optimization and Reporting Monitor performance daily in Meta Ads Manager and GA4; identify trends and opportunities. Optimize budgets, bids, audiences, and creatives to hit ROAS/CPA targets and improve lead quality. Prepare clear, data-driven reports and present results in plain language with actionable recommendations. Budget and Stakeholder Management Manage budgets efficiently to maximize ROI and maintain spend limits. Communicate proactively on pacing, learnings, risks, and next steps. Present insights to non-technical stakeholders and align on priorities. Skills, Knowledge and Expertise Required: Hands-on experience building and optimizing Meta Ads campaigns from scratch with a proven track record improving ROAS, reducing CPA, or increasing lead quality. Advanced proficiency in Meta Ads Manager, Events Manager (Pixel/CAPI), audience targeting, and conversion tracking. Demonstrated ability to create, test, and optimize ad creatives and copy within a structured experimentation framework. Strong analytics and reporting skills using GA4 and Excel/Sheets; able to explain results to non-technical stakeholders. Proven budget management and pacing discipline across multiple campaigns and funnels. WFH Set-Up: Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up. Internet speed of at least 40MBPS Headset with an extended mic that has noise cancellation and a webcam Back-up computer and internet connection Quiet, dedicated workspace at home Your Superpowers: Technical: Meta Ads Manager, Events Manager (Pixel/CAPI), Audience Insights, Creative Hub, GA4; campaign structuring; experimentation; attribution and funnel analysis; data storytelling. Soft skills: Owner’s mindset, autonomy, proactive communication, crisp reporting, stakeholder alignment, and bias for action. Bonus: Experience with retail/ecommerce and showroom or lead-gen objectives; familiarity with French/English markets is a plus. You should apply if... You thrive with high-level direction and minimal supervision, and you enjoy owning strategy through execution. You’re outcome-focused, experiment-driven, and comfortable making decisions from imperfect data. You communicate clearly with non-technical stakeholders and can turn insights into next steps. You care about craftsmanship in creative, disciplined budget management, and continuous improvement. What to expect... Work Setup: Remote position Must have a reliable internet connection and a quiet workspace Required to provide own computer with Intel Core i5 or something similar or higher operating system Working Hours: 40 hours per week Monday to Friday 9:00 AM–5:00 PM Eastern Time (40 hrs/week) Compensation: $7 per hour No benefits package included Benefits