About this role
Job Description 1. Preferred Industry Experience While eCommerce is the main focus, I would strongly prioritise candidates who also have experience in: Direct-to-consumer brands (DTC) Consumer product brands (homeware, lifestyle, fashion, beauty, supplements) Subscription products or apps Lead generation funnels (bonus but not essential) The key requirement is performance-driven Meta advertising , not just brand awareness. Ideal candidates will have experience with: Scaling accounts from £5k–£100k+ monthly spend Creative testing frameworks UGC-style ad formats Performance analysis beyond ROAS (CPA, MER, LTV) Experience with homeware, fashion, lifestyle, or sustainable brands is a plus because several of my clients operate in that space. 2. Tools & Platforms to Prioritise Candidates should be comfortable working inside a modern DTC marketing stack. Priority tools: Required Meta Ads Manager Shopify Meta Events Manager Woocommerce Strong Bonus Klaviyo Triple Whale / Northbeam / attribution tools Motion or similar creative analytics tools Looker Studio Notion The most important thing is that they are comfortable analysing performance data and identifying optimisation opportunities , not just launching campaigns. 3. Hours Per Week Initially: 10–20 hours per week This will likely grow as more clients are onboarded. The role will involve: Campaign setup and management Creative testing Performance analysis Weekly reporting Scaling winning campaigns 4. Working Hours / Time Zone Some overlap with UK hours is required for communication. Ideal: 2–4 hours overlap with UK working hours (9am–5pm UK) Candidates can be remote and international, but responsiveness and communication are important due to client work.