Marketing Manager- Franchise

Senior Marketing Manager- Franchise Why Tyro? At Tyro, we’re into business big time. Through our integrated payments, banking and lending solutions, we’re here to ensure nothing stands in the way of Australian business success. With over 21 years' experience under our belt, we know what it takes to build something great, which is why we combine the best people, technology, and partners to deliver simplified payments and seamless business banking to our customers. We’re proud to power more than 76,000 merchants across Australia and to work with almost 800 partners to create seamless experiences for hospitality, retail, services and health providers. It starts with You. Just like our customers, we’re obsessed with the success of our people. So, when you come onboard, we’ll give you all the support you need to do your best work. Our close to 600 Tyros are a highly collaborative team, so you’ll get to work with smart, motivated and friendly people across Tyro. We are fast paced and innovative and strive to live our values everyday – commit to greatness, stay hungry, wow the customer, be good and win together! We are big enough for you to have opportunities to have a career at Tyro and small enough that you can have a real impact. As we continue our mission to shake things up and make payments the easiest part of doing business, you’ll have the opportunity to learn new skills with hands-on experience, further your career, and help unleash the potential of our customers, one payment at a time. 🎥 Step inside life at Tyro here . About the role We’re looking for a commercially minded Marketing Manager to step into a Senior Manager role & lead the go-to-market strategy and execution for Tyro’s franchise proposition. Reporting to the Product & Customer Marketing Lead, this role will drive integrated campaigns, product launches and account-based marketing initiatives that strengthen Tyro’s position across franchise networks and franchisees. You’ll play a key role in shaping how Tyro brings products and solutions to market, ensuring messaging is clear, compelling and tailored to the unique needs of franchise businesses. Working across Product, Sales, Partnerships, Account Management and Marketing, you’ll help commercialise solutions, refine customer propositions and deliver programs that generate awareness, pipeline growth and revenue. This is a highly collaborative role suited to someone who thrives in a fast-paced, matrixed environment and enjoys translating complex solutions into meaningful customer value. What you'll do Own and execute the go-to-market strategy for Tyro’s franchise proposition and product launches Develop and deliver integrated marketing campaigns targeting franchise audiences to drive awareness, engagement and revenue Build and execute account-based marketing (ABM) programs for key franchise prospects in partnership with Sales Refine and strengthen value propositions, messaging frameworks and portfolio positioning for franchise segments Partner closely with Product, Sales and Account Management teams to identify customer needs and shape product offerings Develop compelling sales collateral, campaign assets and customer-facing content to support acquisition and adoption Support sales enablement through training materials, tools and messaging resources Collaborate with Marketing to create case studies, campaign content and other product marketing materials Analyse market trends, customer feedback and competitive insights to inform strategy and decision making Manage multiple GTM initiatives simultaneously while ensuring strong stakeholder alignment across the business What you'll bring 4+ years’ experience in product marketing or B2B marketing, ideally within fintech, payments, SaaS or a related industry Proven experience developing and executing go-to-market strategies for complex products or solutions Hands-on experience delivering integrated marketing campaigns and/or account-based marketing programs Understanding of franchise business models, including multi-site operations and partner ecosystems Strong communication and storytelling skills with the ability to simplify complex concepts into compelling customer messaging A data-driven mindset with strong analytical and problem-solving capability Demonstrated ability to influence and collaborate across cross-functional teams in a matrixed organisation Experience supporting commercial teams with sales enablement and strategic deal support Strong organisational skills with the ability to manage competing priorities in a fast-moving environment A degree qualification in Marketing, Business or a related discipline is preferred Success in your first 6 months Develop a deep understanding of the franchise omni-channel payments landscape Audit and refine Tyro’s franchise propositions and messaging frameworks Launch targeted franchise marketing campaigns Establish and pilot an ABM program for priority franchise accounts Strengthen sales enablement materials and support for franchise opportunities Deliver go-to-market initiatives for two franchise-focused products or features What’s in it for you? We’ve worked hard to create an environment that’s big on diversity, inclusion, and flexibility, and one that suits the changing needs of team members across Australia. Here are just some of the things Tyros tell us they love about working here. You’ll also receive: A mix of in-office and remote working (3 days in the office) Learning and career development opportunities 18 weeks paid primary carers leave 12 weeks paid secondary carers leave Annual team-based volunteer day Birthday Leave Power Up Day (Additional day of leave) Weekly team social events, snacks, craft beer and wine, ping pong and video games Taco Tuesdays Mental health and wellness initiatives Novated leasing Tyro is committed to a diverse, inclusive workplace where everyone thrives. We welcome applicants of all backgrounds and are an equal opportunity employer. If you need accommodations or adjustments at any stage of the recruitment process, simply inform our Talent team during your conversation with them. Still with us? If you’ve got this far, then you might just be a great fit for us. Don’t tick all the boxes above? That’s ok, apply anyway and our Talent team will review your profile - you might be a fit for future roles. #LI-Hybrid Locations Sydney Remote status Hybrid