Marketing Manager

Our client is a US-based private real estate investment firm operating within a diversified holding group. They market institutional-grade real estate and private credit opportunities to high-net-worth individuals, family offices, and self-directed accredited investors — a sophisticated audience that responds to trust, depth, and credibility, not consumer-style marketing.

They are hiring a Marketing Manager to own digital marketing execution across SEO, Answer Engine Optimization (AEO), content optimization, and social media. This is an execution-led role, not a strategy-led one. The Marketing Director already has the overarching strategy in place and is genuinely invested in mentoring the right candidate into greater ownership over time. You bring strong execution skills, a self-starter mindset, and curiosity. They bring the strategic direction, the existing keyword work, the content clusters already in motion, and a clear path to grow into broader scope.

You will work alongside an outsourced technical SEO partner who handles the technical side of the stack. Your focus is on-page SEO, content optimization, AEO initiatives, and social media execution across Instagram, Facebook, LinkedIn, and YouTube. You will use Google Search Console, SEMrush, and Moz to monitor performance, identify opportunities, and report what's working. Social scheduling currently runs through Feedbird, with openness to improvements you recommend.

The work matters because the audience is sophisticated. Content that ranks for "best high-yield real estate fund" but reads like generic SEO copy gets dismissed in the first sentence. Featured Snippets that win the click but mislead the visitor erode trust the firm has spent years building. The hire who succeeds here treats SEO and AEO as trust-building work, not just traffic work — and brings craft to every piece of content and every social post.

In your first 90 days, you will build on the existing keyword strategy with at least one new SEO/AEO-optimized content cluster, optimize priority pages for Featured Snippets and AI answer engines, tighten the social cadence across the four platforms, and deliver a written read on what's working and what to test next using Google Search Console and SEMrush data.

Responsibilities

SEO & AEO Execution

• Execute and optimize on-page SEO and content optimization initiatives
• Build on existing keyword strategies and content clusters
• Support and coordinate with outsourced technical SEO partners
• Optimize content for AEO, including Google Featured Snippets, AI-driven search experiences (ChatGPT, Google AI Overviews, Perplexity), and voice / conversational search
• Use Google Search Console, SEMrush, and Moz to monitor performance and identify opportunities
• Update and optimize existing content to improve rankings, engagement, and conversions

Content & Optimization

• Create and optimize new content where needed
• Repurpose existing content across channels
• Ensure content aligns with SEO and AEO best practices
• Coordinate closely with the Marketing Director on content priorities and messaging

Social Media Management

• Execute social media strategy across Instagram, Facebook, LinkedIn, and YouTube
• Manage content creation, scheduling, and posting (currently via Feedbird)
• Improve content quality and consistency across platforms
• Monitor engagement and performance and recommend optimizations
• Bring strategic input while primarily owning execution

Collaboration & Growth

• Work closely with the Marketing Director and internal stakeholders
• Be receptive to feedback and training while progressively taking ownership
• Contribute ideas to improve performance across channels
• Operate with a proactive, self-starter mindset

• 3+ years of experience in digital marketing, SEO, content marketing, or social media management
• Strong understanding of on-page SEO and content optimization, with hands-on (not delegated) experience
• Working knowledge of AEO concepts, including Featured Snippet optimization, AI-driven search trends, and conversational / voice search
• Hands-on experience with Google Search Console, SEMrush, or Moz within the last 12 months
• Experience managing business social media across at least two of Instagram, Facebook, LinkedIn, or YouTube
• Strong written English with attention to detail
• Comfortable executing independently while staying closely aligned with leadership
• Eager to learn, adaptable, and growth-oriented

Nice to Have

• Background marketing to high-net-worth individuals, accredited investors, family offices, or in financial services / real estate / alternative investments
• Familiarity with SEC Regulation D or private placement advertising rules
• Experience with CRM or marketing automation platforms for investor nurture sequences
• Track record of organic growth with measurable SEO outcomes you can point to

• 100% remote, full-time role with a US-based client team
• Compensation up to $10/hr
• Direct mentorship from a Marketing Director with a defined strategy and a real interest in developing the right hire
• A clear growth path into broader scope and greater ownership over time
• The chance to do meaningful work for a firm whose audience pays close attention to quality

By applying, you consent to being contacted via the contact information provided in your application for recruitment purposes only.

Initial interviews are conducted in US Mountain Standard Time, between 3:00 AM and 1:00 PM MST. Local conversions: Kenya 1:00 PM – 11:00 PM EAT, Pakistan 3:00 PM – 1:00 AM PKT, South Africa 12:00 PM – 10:00 PM SAST. We appreciate your flexibility around the time difference.