Digital Marketing Manager

Job Description Job Description: Digital Marketing Manager Our Vision Our business is built around four core pillars that address both sides of the labour market i.e. Digital Recruitment, Hybrid Recruitment, Manpower Outsourcing, and Impact Partnerships. At TATC and our subsidiary brands, driving socio-economic impact is just as important as connecting talent to the right opportunities. We partner with strategic organizations that are aligned with our mission to impact youth sustainably and women's employment nationally, regionally, continentally, and by each vertical in which we operate. Bridging Africa’s talent gap enabled through technology. Job Mission: We are seeking a Digital Marketing Manager to lead the digital strategy and marketing initiatives that drive talent acquisition, employer engagement, and placement opportunities. The role is responsible for building and executing campaigns to attract candidates, support employer partnerships, and enhance the organization’s brand presence in the digital talent ecosystem. The ideal candidate should have experience in digital marketing, online lead generation, and campaign management, with a focus on recruitment, gig, digital and remote talent markets. Reporting into Head of Marketing Direct Reports TBA Key Responsibilities Digital Campaign Strategy & Execution ● Develop, implement, and manage digital marketing campaigns across social media, email, search, display, and paid advertising channels. ● Drive candidate acquisition campaigns to build talent pipelines aligned with workforce and placement goals. ● Support business development initiatives by promoting services to employers, platforms, and overseas partners. ● Conduct A/B testing to determine the most effective ad creatives and formats. Employer & Candidate Engagement ● Design marketing materials, digital assets, and online content that engage candidates and attract employers. ● Optimize online communication channels (social media, email newsletters, landing pages) for partner and candidate engagement. ● Ensure campaigns align with project needs. Branding & Thought Leadership ● Build and maintain a strong employer and talent brand online. ● Develop content marketing initiatives to position the organization as a thought leader in remote work, gig economy, and digital talent placement. ● Collaborate with internal teams to ensure consistent messaging across all digital touchpoints. Analytics & Reporting ● Track and analyze digital campaign performance, engagement metrics, lead generation, and conversion rates. ● Provide insights and recommendations to improve candidate sourcing, employer engagement, and placement effectiveness. Process Optimization & Collaboration ● Collaborate with the communications & creative team to develop compelling ad copy, graphics, and videos that effectively communicate the value of our products & services. ● Optimize marketing workflows and automation tools to improve efficiency. ● Identify new digital channels and tools to enhance talent sourcing and employer engagement as well as candidate engagement. Key Relationships ● Senior Performance Marketing ● Campaign Marketing Manager ● Creative Designer ● Communications Specialist KPIs to measure success ● Number of qualified leads generated. ● Conversion rate from lead to registration or application. ● Cost per acquisition (CPA) for candidates. ● Engagement rate on targeted campaigns (click-through, inquiries, demo requests). ● Performance of paid campaigns (CTR, CPC, CPL). ● Content engagement rates (downloads, video views, newsletter open/click rates). ● Campaign delivery timelines met (% of campaigns launched on schedule). Key Skills & Competencies Qualifications: ● 5+ year of relevant marketing experience managing google ads,X/twitter ads and Meta ads accounts ● Google Ads Certifications or equivalent ● Possess a good understanding of digital production and marketing strategies ● Possess proven experience in innovative digital campaign and effective service delivery ● Possess proven experience in digital assets delivery ● Ability to manage microsites, social media applications, and online ads. ● Understanding of digital marketing best practices ● Possess a solid understanding of social media marketing and paid campaigns. ● Ability to handle digital analysis and web metrics duties (Google Analytics proficiency) ● Ability to deliver on deadline ● Possess very strong communication skills, both written and verbal ● Possess very strong skills in management and organization ● Knowledge of SEO and SEM