Marketing Manager

We’re seeking a Marketing Manager to lead our go-to-market strategy at a pivotal moment of growth and repositioning. You will own brand, product marketing, and category creation, as we establish Unith as a leader in conversational AI humans for enterprise. The unique challenge: Unith sits at the intersection of deep technology, consulting, and enterprise transformation. You will craft a narrative that resonates across enterprise buyers, product teams, and innovation leaders, while elevating Unith from a technology provider to a category-defining partner. This role reports directly to leadership and will play a critical role in defining how the market understands: Conversational AI as a new interface Digital humans as a business lever Unith’s leadership in this emerging category What You’ll Do Category Creation & Brand Strategy Define and own the narrative around conversational AI humans as the next interface Position Unith as a category leader in real-time AI-driven human interaction Build a premium, enterprise-grade brand aligned with our consulting + platform positioning Craft compelling messaging for multiple audiences: enterprise executives, product teams, innovation leaders Drive thought leadership (LinkedIn, case studies, POVs, events) to shape market perception Create high-impact narratives that elevate Unith beyond “AI vendor” to strategic partner Product Marketing Own go-to-market strategy across our core use cases: training, onboarding, sales, and customer experience Translate complex capabilities (real-time streaming, conversational design, AI memory, integrations) into clear business value Develop sales enablement materials, business cases, and client-facing narratives Partner closely with product, engineering, and delivery teams to launch new capabilities Ensure strong alignment between messaging, pipeline generation, and revenue outcomes Leadership Build and scale the marketing function across product marketing, content, and brand Foster a culture of clarity, speed, and high standards Collaborate cross-functionally with sales, product, engineering, and leadership Align closely with revenue teams to support enterprise sales cycles and strategic deals What You Bring Required 3+ years of marketing experience, in B2B SaaS, AI, or enterprise technology Proven experience scaling marketing in high-growth environments Strong expertise in product marketing, brand strategy, and enterprise positioning Experience supporting enterprise sales cycles and consultative GTM motions Exceptional storytelling ability, simplifying complex technology into compelling narratives Builder mentality, comfortable operating in ambiguity and moving fast Highly Valued Experience marketing AI, conversational systems, or emerging technologies Background in category creation or repositioning Strong understanding of enterprise buyers and transformation challenges Experience working closely with technical teams (product, engineering, AI) Ability to engage multiple stakeholders: from operators to C-level executives Hands-on experience in growth marketing, performance marketing, or paid acquisition — internships and agency experience count Proficiency in Google Ads and Meta Ads Manager; bonus if you've also worked in TikTok, YouTube, or other platforms What We Offer 🏠 Hybrid work in Barcelona 🏙️ Office in the center of Barcelona 🌍 Work from anywhere 🍽️ Lunch compensation when in the office 🩺 Private health insurance with Alan 🧾 Flexible benefits (tax-free under Spanish legislation) 🏋️ ClassPass discount