Google Ads Specialist - Freelance, Remote

About the Client Our client is a family-run, Ontario-based lakeside resort that welcomes families and groups for seasonal getaways. They operate multiple renovated cottages with amenities like a heated pool, docks, and lake access, and are known for friendly, hands-on service. The brand is refreshing its web presence and seeks to expand awareness and direct bookings across digital channels. Why does this role exist? The client needs an experienced, autonomous Google Ads Specialist to establish strong tracking, build and optimize high-performing campaigns, and drive more direct bookings while improving efficiency. The hire will own strategy and hands-on execution across Google (priority) and, Meta, with a focus on Ontario family audiences. The goal is to quickly set a performance baseline, improve CTR/Quality Score, lower CPA, increase ROAS on booking campaigns, and grow brand awareness. The Impact you’ll make Kickoff & Discovery Audit current ad accounts, assets, and goals; confirm KPIs (bookings, CPA, CAC, ROAS). Tracking Setup Verify/implement GA4, GTM, Meta Pixel/Conversions API, and conversion events for bookings. Strategy & Plan Develop a 2-week content/campaign plan focusing on audience targeting, messaging, and seasonal promotions. Campaign Setup Set up initial campaigns on Google and Meta, including search, remarketing, and prospecting. Creative Support Edit existing photos in Canva for ads and organic posts. Optimization & Reporting Perform daily/regular bid and creative adjustments, provide weekly check-in emails for the first two weeks, and then biweekly or monthly reporting after stabilization. Performance optimization A/B testing, bid management, CPA/ROAS focus. Skills, Knowledge and Expertise Required: Proven experience running Google Ads and Meta campaigns for hospitality or local service businesses. Proven ability to implement and validate tracking with GA4 and Google Tag Manager, including conversion events. Demonstrable results lowering CPA and improving ROAS for booking or reservation-driven campaigns. Strong English communication (spoken/written) with a track record of operating autonomously and proactively. Proficiency with Canva for quick creative edits to support ads. Your superpowers are... Technical: Google Ads (Search, Display/Discovery, remarketing), GA4, GTM, conversion/event tracking, UTM tagging, audience segmentation, keyword research, geo‑targeting, A/B testing, bid/budget management, performance analysis, reporting. Creative: Ad copywriting, image selection/editing in Canva, creative testing and refresh cadence. Soft skills: Ownership mindset, proactive problem solver, highly organized, data‑driven, clear communicator, comfortable proposing strategy and working with minimal oversight, hospitality/customer‑centric thinking. Nice to have: Meta Ads (Facebook/Instagram) campaign management and social optimization; familiarity with scheduling tools (Hootsuite, Sprout Social, Buffer). WFH Set-Up: Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up. Internet speed of at least 40MBPS Headset with an extended mic that has noise cancellation and a webcam Back-up computer and internet connection Quiet, dedicated workspace at home You should apply if... You love owning both strategy and execution, and you thrive in a lean, fast‑moving SMB environment where results matter. You’re meticulous about tracking and confident optimizing to CPA/ROAS targets while scaling bookings. You’re resourceful, comfortable communicating via WhatsApp, and able to make sound recommendations without micromanagement. You enjoy crafting family‑friendly, seasonal messaging for a regional audience and can start ASAP. What to expect... Work-from-home setup: Fully remote; reliable high‑speed internet and a modern laptop required. Working hours: Full‑time, 40 hours/week, Monday–Friday, 8:00 am–4:00 pm Eastern Time Salary range: $7/hour Training/onboarding: Kickoff discovery and account audit, tracking validation, and KPI alignment; 2‑week campaign plan; weekly check‑ins for the first two weeks, then biweekly/monthly reporting after stabilization. Communication: Primary channel is WhatsApp. Work Setup: Remote position Must have a reliable internet connection and a quiet workspace Required to provide own computer with Intel Core i5 or something similar or higher operating system Working Hours: 40 hours per week Monday–Friday, 8:00 am–4:00 pm EST Compensation: $7 per hour No benefits package included Benefits