Google Ads Specialist- Freelance, Remote

About the Client Our client is a premium home furnishings retailer based in Canada, known for curated European and Canadian designer brands and top-rated customer service. They operate a large showroom and serve customers both in-store and online, with white-glove delivery and personalized advisory services. Their growth strategy focuses on data-driven performance marketing to drive qualified traffic, appointments, and sales. Why does this role exist? The company is looking for a Google Ads Specialist to build campaigns from the ground up, own the strategy end-to-end, and drive measurable performance improvements. You’ll receive high-level direction and business goals, then translate them into a strategic roadmap and daily optimizations that improve ROAS, reduce CPA, and increase qualified leads/sales. This role exists to bring independent ownership, pace, and rigor to paid search and shopping efforts while maximizing return within defined budgets. The Impact you’ll make Strategy and Roadmap Build a full-funnel Google Ads strategy from scratch, aligned to business goals. Create a clear action plan and testing roadmap with milestones and expected outcomes. Translate high-level direction into channel mix, campaign structure, and bidding strategies. Campaign Build and Optimization Conduct keyword research, audience targeting, and competitor analysis. Build, launch, and manage Search, Shopping/Performance Max, and relevant YouTube/Display placements. Write and iterate ad copy/creatives; develop audience segments and exclusions; implement negative keyword strategy. Structured Testing and Experimentation Define and run a structured testing process (hypothesis, prioritization, design, success metrics, iteration). Prioritize tests for highest impact (e.g., audiences, assets, bidding, landing pages) using data and business context. Document learnings and roll out winners across accounts/campaigns. Measurement, Reporting, and Insights Implement and validate conversion tracking via GA4 and GTM; ensure accurate attribution. Monitor performance, diagnose trends, and uncover opportunities for growth or efficiency. Deliver clear, data-driven reports with actionable recommendations and next steps. Budget and Stakeholder Management Manage budgets to maximize ROI while staying strictly within spend limits. Forecast spend and performance scenarios; recommend reallocation by campaign/product line. Communicate proactively with stakeholders; operate independently with minimal supervision. Skills, Knowledge and Expertise Required: Hands-on Google Ads management building campaigns from scratch (Search, Shopping/Performance Max), with a proven track record improving ROAS, lowering CPA, or increasing qualified lead quality. Demonstrated ability to operate independently: create strategic roadmaps, action plans, and manage day-to-day optimizations with minimal supervision. Proficiency in GA4 and Google Tag Manager, including conversion/event setup, validation, and troubleshooting. Strong keyword research, audience strategy, competitive analysis, and ad copy/creative testing experience. Budget management expertise with clear examples of maximizing ROI within defined spend limits. WFH Set-Up: Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up. Internet speed of at least 40MBPS Headset with an extended mic that has noise cancellation and a webcam Back-up computer and internet connection Quiet, dedicated workspace at home Your Superpowers: Technical: Google Ads Manager, GA4, GTM, Google Keyword Planner; familiarity with SEMrush or Ahrefs; campaign structuring, RSA best practices, Shopping/PMax setup, negative keywording, audience segmentation, conversion tracking, and A/B testing. Analytical: Hypothesis-led experimentation, trend analysis, diagnosing performance swings, translating insights into next actions. Communication: Crisp reporting, clear recommendations, and proactive stakeholder updates. Personal: Ownership mindset, bias for action, detail-oriented, resourceful, and comfortable making informed decisions autonomously. You should apply if... You thrive with high autonomy, love building systems from zero, and are energized by being accountable for outcomes. You are data-driven, pragmatic, and prioritize tests and optimizations that move the needle. You communicate clearly, manage budgets responsibly, and enjoy turning high-level goals into tactical execution. You’re comfortable working with retail/ecommerce and lead-gen motions and adapting strategies across seasonal promotions. What to expect... Work Setup: Remote position Must have a reliable internet connection and a quiet workspace Required to provide own computer with Intel Core i5 or something similar or higher operating system Working Hours: 40 hours per week Monday to Friday 9:00 AM–5:00 PM US Timezone (40 hrs/week) Compensation: $7 per hour No benefits package included Benefits