Affiliate & Performance Marketing Specialist

Overview We are looking for an experienced Affiliate & Performance Marketing Specialist to support the growth of performance-driven marketing across High Tide’s cannabis, accessory and CBD brands, such as Canna Cabana, Daily High Club, Smoke Cartel, NuLeaf Naturals, and more. This role focuses heavily on affiliate marketing partnerships, publisher relationships, display advertising platforms, and paid acquisition opportunities that drive measurable revenue growth and customer acquisition. Reporting to the Digital Marketing Manager, we are looking for someone with strong strategic thinking who can identify opportunities, make recommendations, write high-converting copy, brief creative teams, and improve overall channel performance across multiple brands. The ideal candidate understands how to balance day-to-day optimization with long-term revenue growth and has strong experience across affiliate platforms, partner management, performance reporting, and conversion-focused campaign execution. Please note: This is a remote contractor position based in São Paulo, Brazil, supporting our North American business operations and working EST hours. High Tide does not operate a physical office in Brazil. English fluency is required. Resume must be submitted in English. Responsibilities Affiliate Marketing Own day-to-day affiliate channel performance across multiple brands. Build and maintain strong relationships with affiliate partners, publishers, and networks. Identify new affiliate opportunities, recruitment strategies, and growth partnerships. Monitor partner performance and optimize commission structures where needed. Review partner quality, traffic sources, and overall ROI. Support promotional calendars and campaign execution with affiliate partners. Ensure strong alignment between affiliate strategy and brand campaign priorities. Performance Marketing Support display advertising, paid partnerships, and performance-driven acquisition channels. Evaluate new paid media opportunities including display platforms, retargeting partners, and acquisition channels. Monitor campaign performance and identify opportunities to improve ROAS, CAC, and revenue contribution. Review landing page performance and customer journey opportunities that impact paid conversion. Collaborate closely with internal teams to improve campaign efficiency across paid channels. Creative Strategy & Copy Write high-converting ad copy for display ads, affiliate campaigns, landing pages, paid media placements, and promotional campaigns. Develop clear creative briefs for internal copywriters, designers, and external partners based on campaign goals and performance insights. Provide messaging direction based on audience behavior, offer strategy, and channel performance. Ensure creative assets align with brand positioning, promotional priorities, and conversion goals. Review and optimize copy performance across campaigns and recommend adjustments based on results. Collaborate closely with creative teams to improve testing strategy and creative output across performance channels. Reporting & Optimization Track and report on core channel KPIs including: Revenue contribution Return on Ad Spend (ROAS) Customer Acquisition Cost (CAC) Cost Per Acquisition (CPA) Affiliate channel revenue. Partner performance by publisher Conversion rate Average Order Value (AOV) New customer acquisition Lifetime Value (LTV) opportunities Provide weekly and monthly performance reporting with clear recommendations. Identify underperforming areas and propose solutions backed by data. Help establish testing strategies to improve performance over time. Cross-Functional Collaboration Work closely with the Digital Marketing Manager on campaign priorities and strategic direction. Partner with Email Marketing, Creative, Social Media, and eCommerce teams to ensure campaigns launch effectively across channels. Support campaign planning across major promotional periods and seasonal initiatives. Ensure affiliate and performance channels are fully aligned with broader business goals. Qualifications 5+ years of experience in Affiliate marketing. Strong experience managing affiliate programs and partner relationships. Experience working with affiliate platforms and publisher networks. Strong understanding of display advertising, paid partnerships, and performance marketing strategy. Strong English copywriting experience for paid media, affiliate campaigns, display ads, and conversion-focused marketing. Experience creating creative briefs and providing direction to copy and design teams. Strong analytical mindset with the ability to translate data into action. Experience working with ROAS, CAC, CPA, conversion rate, and revenue reporting. Comfortable working across multiple brands and fast-moving campaign calendars. Strong communication and stakeholder management skills. Ability to work independently while contributing strategically to team planning. eCommerce experience is strongly preferred. Preferred Experience Experience across affiliate-heavy retail or eCommerce environments. Experience working with US-based brands or the US market is a strong bonus. Experience working in regulated industries is a plus. Experience supporting multiple brands simultaneously. Familiarity with international affiliate networks and global publisher relationships. About Us High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world’s most powerful plant and is the second-largest cannabis retailer globally by store count ⁷ . High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including: Bricks & Mortar Retail: Canna Cabana™ is the largest cannabis retail chain in Canada, with 200 plus current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world. Retail Innovation: Fastendr™ is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup. Consumption Accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com. E-commerce Platforms : High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com. Brands: High Tide’s industry-leading and consumer-facing brand roster includes Queen of Bud™, Cabana Cannabis Co™, Daily High Club™, Vodka Glass™, Puff Puff Pass™, Dopezilla™, Atomik™, Hue™, Evolution™ and more. CBD: High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk. Wholesale Distribution: High Tide keeps that cannabis category stocked with wholesale solutions via Valiant™. Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz™ name. High Tide consistently moves ahead of the currents, having been named one of Canada’s Top Growing Companies in 2021, 2022, 2023 and 2024 by the Globe and Mail’s Report on Business Magazine, and was named as one of the top 10 performing diversified industries stocks in both 2022 and 2024 TSX Venture 50. High Tide was also ranked number one in the retail category on the Financial Times list of Americas’ Fastest Growing Companies for 2024. To discover the full impact of High Tide, visit www.hightideinc.com. For investment performance, don’t miss the High Tide profile pages on SEDAR+ and EDGAR.