Senior Performance Marketing Specialist — Remote

About Cambly Cambly is a US-based edtech platform connecting learners with native English tutors via on-demand video. We are live in 180+ countries with high-growth markets across APAC, LATAM, and EMEA. You will join a small, high-ownership global marketing team and have direct impact across our most important markets. About the Role We are looking for a Senior Performance Marketing Specialist to execute and optimize paid acquisition campaigns across multiple global markets. This is a fully remote, individual contributor role with a high degree of autonomy — you will own campaign performance end-to-end, work cross-functionally with global teams, and bring a data-driven point of view to every decision. This is the right role for someone who wants real ownership, not just execution. Key Responsibilities Campaign Execution & Optimization Own and optimize paid campaigns across Google, Meta, Tiktok and other Global platforms for multiple international markets Monitor daily performance and optimize for CAC, ROAS, and overall marketing efficiency Test creatives, audiences, and placements in collaboration with the creative team Build and maintain campaign reports and creative performance analysis Contribute to budget planning and growth forecasting across markets Collaboration & Market Insights Work cross-functionally with Creative, and Global Marketing teams Ensure campaigns are culturally relevant and properly localized for each market Stay informed on platform updates, algorithm changes, and competitive activity across markets, including partnering with platform account reps Partner with local market experts where needed to ensure relevance and accuracy Qualifications Required 5+ years of hands-on experience in performance marketing / paid media Proven track record managing Google Ads and Meta campaigns at scale with measurable results Experience running campaigns across multiple markets or regions Strong analytical skills and comfort with data-driven decision making Ability to work independently and manage priorities in a remote, async environment Professional English proficiency Nice to Have Experience in edtech, consumer apps, or subscription businesses Familiarity with attribution tools (e.g. Appsflyer, Adjust, GA4) Experience with local or regional ad platforms beyond Google and Meta Experience managing influencer campaigns What We’re Looking For Someone who takes ownership and doesn’t wait to be told what to do Comfortable with ambiguity and fast iteration Detail-oriented but able to zoom out and think strategically Excited to work in a global company with a lean team