Digital Marketing Demand Generation Specialist

🌎 Fully remote

💵 Salary in USD

📍 Based in LATAM – Collaborating with teams in USA (EST)

🕒 Full time

📝 Contractor

About the Client

Our client is a fast growing B2B marketing and PR agency that helps companies in the logistics, transportation, and supply chain industries generate measurable business growth.

Their work combines demand generation, inbound marketing, account based marketing, content strategy, paid media, sales enablement, and marketing operations. The team focuses on building full funnel campaigns that connect marketing efforts with qualified leads, pipeline, and revenue.

About the Role

We are looking for a hands on Demand Generation Account Specialist to support the execution and optimization of digital marketing campaigns for B2B clients.The ideal candidate is a marketer who enjoys turning strategy into action, building campaigns, writing effective messaging, reviewing performance data, and continuously identifying opportunities for improvement.

Responsibilities

Campaign Execution and Optimization

• Execute demand generation campaigns across email marketing, lead nurturing, lifecycle marketing, and content syndication programs.

• Build, QA, launch, and optimize campaigns using marketing automation platforms.

• Monitor campaign performance against KPIs such as cost per lead, pipeline contribution, and lead quality.

• Identify trends and implement optimizations based on performance data.

• Ensure campaigns are properly tracked and aligned with client goals.

Content and Creative Support

• Write and edit marketing emails, nurture sequences, and campaign messaging.

• Support the creation of landing page copy, calls to action, and other campaign assets.

• Create simple visual materials using Canva or similar tools, such as email graphics, social media assets, campaign visuals, and one pagers.

• Collaborate with senior marketers to ensure messaging aligns with the overall strategy.

Reporting and Marketing Operations

• Pull and analyze performance data from marketing automation and CRM platforms.

• Prepare campaign summaries, insights, and recommendations for internal and client discussions.

• Support funnel analysis, attribution, segmentation, lead scoring, and lead quality assessments.

• Assist with reports and dashboards that clearly communicate campaign results.

• Maintain campaign documentation, assets, and platform organization.

• Collaborate with content, operations, and analytics teams to ensure successful campaign launches.

Requirements

• 3 or more years of experience in B2B demand generation, lifecycle marketing, email marketing, or a similar role.

• Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Pardot, or similar tools.

• Experience building and optimizing email campaigns and nurture sequences.

• Strong writing skills and the ability to create clear, engaging marketing messaging in English.

• Familiarity with CRM platforms and campaign tracking.

• Comfortable working with metrics such as cost per lead, pipeline contribution, conversion rates, and lead quality.

• Strong attention to detail and the ability to manage multiple active campaigns simultaneously.

• Analytical mindset and a proactive approach to optimization.

• Advanced spoken and written English.

Nice to Have

• Previous experience working in a marketing agency or client services environment.

• Experience using HubSpot.

• Familiarity with attribution models and revenue reporting.

• Exposure to account based marketing, lifecycle campaigns, or multi touch demand generation programs.

• Basic design skills using Canva or similar tools.

About Latamforce

Latamforce is a leading nearshoring staffing agency that helps businesses in the U.S. find top-tier talent from Latin America. We specialize in connecting companies with skilled professionals in Latin America.