Webflow Specialist

Position Overview

We are looking for a skilled Webflow Specialist with a working knowledge of SEO to build, manage, and optimize client websites for our growing portfolio of local home service businesses. This role is primarily a Webflow execution role — you will be building new client sites, updating existing ones, and ensuring every page we publish is fast, clean, and set up to perform in search.

You do not need to be an SEO strategist, but you do need to understand on-page SEO well enough to implement it properly inside Webflow. If you build clean, well-structured sites and care about how they perform — in both design and search — this is your kind of role.

Key Responsibilities

Webflow Development — Primary Function

• Build new client websites in Webflow using proven layouts and design standards tailored for local home service businesses

• Update, maintain, and improve existing client websites — adding pages, editing content, updating images, and implementing design changes

• Build responsive, mobile-optimized pages that load fast and convert visitors into leads

• Implement custom interactions, animations, and CMS collections in Webflow where applicable

• Maintain clean, organized Webflow project structures that are easy to hand off, update, and scale

• Test all pages across devices and browsers before publishing — no broken layouts, no slow pages

On-Page SEO Implementation

• Implement on-page SEO best practices across all client websites — including title tags, meta descriptions, header structure (H1/H2/H3), image alt text, and URL structure

• Ensure Webflow SEO settings are properly configured for each page — including canonical tags, noindex settings, and sitemap configuration

• Optimize page content and structure for target keywords as directed by the marketing team

• Set up and verify Google Search Console for new client sites and ensure proper indexing

• Ensure all pages meet Core Web Vitals standards — particularly around load speed, layout stability, and interactivity

• Implement schema markup where applicable to enhance search appearance for local service businesses

Local SEO Support

• Optimize website content for local search — including location-based landing pages, service area pages, and NAP (Name, Address, Phone) consistency

• Build and update location-specific pages for clients targeting multiple service areas

• Ensure websites are structured to support Google Maps and Google Business Profile visibility

Website Maintenance & Quality Control

• Manage ongoing website updates across the client portfolio — content changes, image updates, new service pages, and promotional updates

• Monitor website performance and flag any issues including broken links, slow load times, form errors, or indexing problems

• Ensure all client sites remain up to date with current content, offers, and accurate business information

• Conduct regular quality checks to ensure design consistency, mobile responsiveness, and SEO compliance across all client sites

Collaboration & Communication

• Work closely with the marketing team to align website builds and updates with active campaigns, Google Ads landing pages, and SEO initiatives

• Communicate clearly with the team on project timelines, completion status, and any blockers

• Contribute ideas for improving website performance, conversion rates, and SEO outcomes for clients

Required Qualifications

• Proficiency in Webflow — you can build complete, responsive websites in Webflow from scratch and are comfortable with its CMS, interactions, and publishing settings

• Solid understanding of on-page SEO fundamentals — title tags, meta descriptions, header hierarchy, alt text, URL structure, and site speed

• Strong eye for design — your layouts are clean, consistent, and visually aligned with the client brand

• Experience building mobile-responsive websites that perform well across devices and screen sizes

• Comfortable managing multiple client sites simultaneously and staying organized across a project portfolio

• Self-directed and reliable in a remote work environment — you manage your own workload and meet deadlines without needing constant follow-up

Preferred Qualifications

• Familiarity with Google Search Console, Google Analytics (GA4), and basic SEO performance monitoring

• Working knowledge of local SEO best practices — location pages, service area targeting, and NAP consistency

• Basic HTML and CSS knowledge for custom code embeds or Webflow-specific tweaks

• Experience with Webflow CMS for managing blog posts, service pages, or dynamic content

• Familiarity with tools such as Ahrefs, SEMrush, or Screaming Frog for basic SEO auditing

Tools & Platforms

Required

• Webflow — primary website development platform

• Google Search Console — indexing, performance monitoring, and SEO verification

Preferred

• Google Analytics (GA4) — traffic and conversion tracking

• Ahrefs, SEMrush, or Moz — keyword research and SEO performance

• Figma or Canva — design assets and mockups

• Loom or equivalent — async communication for project updates

This is a full time role

Up to $8/hr

100% Remote