Social Media Strategist

Job Description • Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all MTC brands and affiliate partners • Develop targeted marketing campaigns toward desired higher-end consumers to drive traffic to affiliate partner platforms • Lead the development of organization-wide social media management standards, policies and rules of engagement for social media • Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success • Mentor and provide training to communication and MTC management professionals throughout the organization • Work with all MTC brands to explore and identify ways to integrate social media into business strategies and marketing campaigns • Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely