Paid Media Strategist

Company Overview: Digible is a privately owned and operated digital marketing company founded in 2017 with a mission to bring cutting-edge solutions to the multifamily industry. We offer a full suite of digital services, alongside Fiona, our predictive analytics platform—the first of its kind. At Digible, we take pride in our collaborative, transparent, and authentic culture. Since 2021, we’ve been recognized as a Top Workplace in Colorado and secured the #8 spot in the Best Places to Work Multifamily rankings. From our hiring process to our All Hands meetings and Town Halls, our values are at the core of everything we do. We believe diversity fuels innovation, and we strive to create an inclusive environment where everyone can bring their authentic selves to work. If you're ready to do the best work of your career, we’d love to have you on the team! Digible Core Values: Authenticity - The commitment to be steadfast and genuine with our actions and communication toward everyone we touch. Curiosity - The belief that a deep and fundamental curiosity (the "why") in our work is vital to company innovation and evolution. Focus - The collective will to remain completely devoted and ultimately accountable to our deliverables. Humility - The recognition and daily practice that "we" is always greater than "I". Happiness - The decision to prioritize passion and love for what we do above everything else. The Role: The Paid Media Strategist serves as the primary steward of campaign performance across Digible’s Paid Media channels, managing a portfolio of client accounts while optimizing for efficiency, lead quality, and ROI. This role blends analytical insight with digital execution - driving measurable outcomes through ongoing optimization, testing, and collaboration with internal teams. Strategists act as both executors and consultants, owning their book of business, ensuring pacing and CPA goals are achieved, and continuously improving campaign structures and reporting accuracy. You’ll love this job if you: You naturally think “we” instead of “I”. Have an insatiable appetite for learning and self-improvement You are a self-motivated, problem-solver with high energy and enthusiasm Enjoy working as part of a team to take on and complete large projects You have an analytical mindset What you’ll do: Own, execute and manage a book of business across all paid media channels averaging 135-150 accounts per strategist. Provide strategic recommendations across all paid campaigns to drive best in class performance [Cost per Acquisition - CPA] for multifamily campaigns. Own testing within your portfolio—propose, implement, and document experiments aligned to department OKRs; publish clear learnings and recommend next actions. Conducts biweekly performance analysis across Search and Social campaigns and follows through with account optimizations and provides detailed, clear notes for Account Managers. Implements large scale changes to your book of business based on client requests and changing needs in the digital marketing space. Examples include ad hoc data analysis, GA4 implementation, and paid search restructuring. Actively contribute in department and team meetings by staying attuned to key trends in digital marketing and the multifamily space. The Paid Media strategist will come prepared and engaged with a solutions oriented mindset to team brainstorms and collaboration sessions. Stay up-to-date with trends, best practices, and platform algorithm changes across both the multifamily and digital marketing industry. Monitor and analyze trends in clients’ KPIs Work with others in the Paid Media team and other departments to execute on company initiatives and goals. How success will be measured: CPA <$46.10 Error Rate: Paid Search <3.17%, Paid Social <2%, Display <1.08% Task Efficiency ≥95% Optimization Notes Efficiency ≥95% Pacing: 98–102% (Search/Social/PMax) Search & Social Pacing = 98-102% What you should have: Bachelor’s degree in Business, Marketing, Advertising, or related field 2+ years of experience in digital marketing . Paid search experience required, paid social experience is preferred. Expert in paid media platforms such as Google Ads, Meta Ads Manager, Google Tag Manager and GA4. Proven track record in operating with a high level of energy, commitment, and enthusiasm to take on a challenging role with cross-functional team commitments Physical Requirements Prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times This role is open to candidates located within the United States. While this job description outlines the core expectations of the role, it’s not a full list of everything you’ll do at Digible. We believe in leaning in by hitting your key goals, sharing insights, and finding new ways to elevate performance, process, and client success. Pay, perks, and more: Salary Range: $70,000 - $87,000 4-Day Work Week (32 Hour Work Week) WFA (Work From Anywhere) Profit Sharing Bonus We offer 3 weeks of PTO as well as Sick leave, and Bereavement We offer 11 paid holidays 401(k) + Match 75% employer paid health benefits (Medical, Dental, and Vision) We offer $75/ month reimbursement for Physical Wellness We offer $75/ month reimbursement for Mental Wellness $1000/year travel fund for employees who have been with Digible 3+ years Dog-Friendly Office Paid Parental Leave Monthly Social Events Weekly Lunches and Snacks for in-office employees HEADS UP! We believe in transparency throughout our hiring process. To help us ensure a great fit, we'll ask you to share a few professional references during the hiring process who can speak to your experience and skills. It’s all part of our commitment to open, honest communication and our core values: Focus, Authenticity, Humility, Curiosity, and Happiness.