Social Media Strategist

We’re Hiring a Social Media Strategist! 📱 You won’t just be managing calendars, you’ll define the strategic direction behind them and shape how brands show up online. ✨ 🏠 Remote-First role (on-site occasionally.) 🌴 Flexible PTO and unlimited sick days (Yep, really.) 🔥 Tons of Autonomy - We trust you to own your work. 🎯 Profit-sharing program - When you win, we win! We give our team a stake in the outcome. 🚀 Built to Grow - Real opportunities to grow your role as you grow your skills. We’re looking for a Social Media Strategist to lead strategy and execution for regional and national restaurant brands, B2C companies, multi-location businesses, and fast-growing brands. You’ll turn business goals into clear, platform-native content strategies, guide creative direction, and ensure everything we publish across Instagram, Facebook, TikTok, and LinkedIn is intentional, on-brand, and built to perform. You’ll collaborate with designers, strategists, creators, community managers, and performance teams to bring campaigns to life and continuously improve results through insights, testing, trends, AI tools, and innovation. If you’re strategic, proactive, creative, and excited to create social media that drives real business impact, keep reading! What You’ll Be Doing: Social Media Strategy & Planning: Lead the development of social media strategies, content plans, and calendars, ensuring all content aligns with client goals, brand positioning, and growth opportunities. Creative Briefing & Content Direction: Create clear, strategic briefs and guide designers through content development, ensuring every asset is intentional, on-brand, and built to perform. Client Partnership & Communication: Act as a strategic partner to clients by understanding their business objectives, presenting recommendations, and guiding their social media direction. Performance Analysis & Reporting: Analyze performance, deliver insightful reports, and translate data into actionable recommendations to continuously improve results. Proactive Strategy & Innovation: Identify opportunities to test new ideas, improve performance, and evolve the brand’s social media presence over time. This Job is for You if: 💼 You have 2–3 years of experience developing and executing social media strategies for brands, ideally within an agency, restaurant, startup, or fast-paced environment. 🗓 You can translate business goals into clear social media strategies, content plans, and calendars. ✍️ You have strong writing skills and can craft engaging, on-brand copy tailored to different platforms and audiences. 💻 You have hands-on experience with Meta Business Suite, including publishing, boosting, community management, and performance analysis, and are familiar with tools like Sprout Social, Metricool, or Hootsuite. 📊 You understand platform best practices across Instagram, Facebook, TikTok, LinkedIn, Reddit, and YouTube, and use performance data to improve results. 🧠 You’re interested in learning and applying AI tools and automation to improve marketing workflows. ✨ You’re highly organized, proactive, detail-oriented, and able to manage multiple projects without sacrificing quality. 🗣 You speak and write fluent English (C1+) . Bonus Points if You: You’ve worked in an agency environment and are comfortable managing multiple clients at once. You have experience supporting paid social campaigns or collaborating with performance marketing teams. You have experience leading or contributing to creative campaigns alongside design teams. You have experience participating in creative ideation, campaign development, or content shoots. You have experience writing for SEO and audience intent in social media. You have basic experience with video content planning, editing, or short-form content trends. You speak Spanish and/or basic French (reading/written Quebec French is a plus, not required). Do NOT apply if: You prefer highly structured, predictable roles with little variation. You need constant supervision or micromanagement to stay on track. You don’t enjoy shifting priorities or working across multiple platforms. You’re hesitant to learn new tools or improve existing processes. You don’t enjoy collaboration or feedback loops. You’re looking for a role with no learning curve or new challenges. You’re not comfortable being client-facing You don’t keep up with trends on social platforms like Instagram or TikTok.