Growth Marketing Lead, Paid Media

The Role Linktree is doubling down on paid media acquisition in 2026, with plans to scale significantly. We need a senior strategist who can own SEM end-to-end, make smart budget calls across channels, and bring the analytical rigour that lets us scale spend with confidence. This is a hybrid role by design. You'll have your hands on the keyboard running our SEM program, using AI tooling to multiply your output. And you'll zoom out to make the cross-channel budget decisions that determine where our next dollar goes and why. You won't be a measurement specialist, but you will be fluent in incrementality, MMM, and attribution — the tools that turn budget conversations from opinion into evidence. You'll sit within the Growth Marketing team alongside specialists across paid social, performance creative, CRO, data and lifecycle — reporting to the Director, Growth Marketing. What You’ll Own SEM media buying and scaling — directly own and operate Linktree’s SEM program across Google Ads and Microsoft Advertising, using Claude Code and AI tooling as your primary operating environment. Cross-channel budget allocation — own high-level paid budget allocations each month and quarter, building models and recommending where incremental dollars go. Paid media measurement and attribution oversight — own the measurement strategy at a channel level, the relationship with our incrementality partner, and the testing roadmap. Strategic comms with Finance — be the growth team’s primary analytical voice in budget conversations, translating channel performance into ROI, payback, and risk. Google partnership management — run point on Linktree’s relationship with our Google media publisher partner team. Paid media strategy for GTM moments — design the paid media strategy for major product launches, market entries, and seasonal moments. Global opportunity sizing and market expansion — identify and size the opportunity in scaling paid acquisition to new markets. What You'll Bring 6–8+ years in growth or performance marketing, with meaningful SEM experience at scale and cross-channel budget ownership. Hands-on Google Ads expertise — you’ve built and scaled SEM programs and you’re comfortable operating through AI tooling and automation. Fluency in measurement and attribution — you understand incrementality, MMM, and how to use causal data to make better budget decisions. Strong financial acumen — you’ve been in budget conversations with Finance or leadership and can build models that connect channel performance to business outcomes. Experience managing strategic platform partnerships (Google, Meta, or similar). Comfort operating in a PLG/freemium SaaS environment where the funnel is long and user quality matters as much as volume. Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. Final offers depend on multiple factors including location, experience, expertise, and role scope. P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button! Our Story We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category – and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link. Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space. We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love. We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you. Where and How We Work We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home. We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome. How we’ll help you thrive Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you: An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours! 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees. Employer contribution towards your retirement. Generous time off for vacation, holidays, parental leave, volunteer time, and other categories. Employee stock option program - we want each and every employee to share in the company’s success. At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at [email protected] – your needs are important to us.