Paid Media Specialist

Looking to join a leading Digital Media Agency in 2026? Come and join one of Australia's Top 10 Best Places to Work in the Media & Marketing Industry! This is an excellent opportunity for someone looking to continue building their career in digital media, within a fast-paced and client-focused agency environment. ​​Reload Media is looking for an experienced Paid Search specialist who is enthusiastic and confident to work directly with clients and lead strategy and execution across paid platforms, with a special focus on Search (Google and Bing). You’ll be the right fit if you have a passion for people, thrive juggling multiple projects at once, and a drive to high-performing campaigns for our clients. If you’re looking for an opportunity to accelerate your growth in marketing and/or digital, then this is the role for you! This position is well suited to someone with a minimum of 2 to 3 years' hands-on paid media experience, with deep experience and knowledge across Paid Search. Agency experience will be highly valued, but not essential. Additionally, you'll need to show you have been actively embracing AI and have a track record around self-learning and adopting AI to enhance your day to day impact. What Life At Reload Has To Offer You Reload Media is a leading digital media agency in Brisbane, with clients across multiple continents. At Reload, you'll be working with some of Australia's (and the world's) leading brands including Yamaha, Terry White Chemmart, Aje, Rusty, Gelatissimo, and more. At Reload you can expect to join a collaborative, energetic and supportive team. A huge amount of passion and energy goes into creating an inspiring and fun environment that sets you up to thrive, with many Reloaders creating impressive careers for themselves. Hear what people have to say about working at Reload on Glassdoor.com.au https://www.glassdoor.com.au/Overview/Working-at-Reload-Media-EI_IE1533877.11,23.htm The Role The Senior Digital Marketing Consultant (Paid Media - Search) is responsible for the management and success of paid media and other online marketing advertising forms across a range of online channels including search, social, display, video and more, as well as being regarded as a leader within the company. This role, although proficient across all paid channels, has a deep expertise across Paid Search (Google & Bing). What This Means You'll Be Doing Client Engagement & Relationships Track and update project management tools including Productive, Google Docs, and client-specific systems. Staying in control of client and internal communications across email, phone, chat and more, replying in a timely manner. Attending client meetings as and when required, and leading/contributing professionally in that environment. Actively assisting the sales teams with “new business” pitches as required. Paid Campaign Strategy, Execution & Reporting Develop bespoke paid media strategies for clients based on their business and marketing objectives and industry trends - with a special focus on Paid Search across Google and Bing. Develop accurate media plans for campaign and always-on activity based on the set strategy and taking into account best practice. Run and optimise campaigns to achieve set objectives, reporting on progress and end outcomes in a way that provides robust insights to clients. Develop and run test and learns to inform how to scale account performance in line with objectives. Utilise tools, industry reports and first-party data from a variety of sources to inform strategy creation and insights (e.g. Shopify, Klaviyo, IbisWorld Reports, Quantcast, etc.). Actively monitor performance of accounts, taking responsibility for progress and outcomes of performance. Stay up to date with paid advertising and marketing trends and developments, sharing updates with the wider internal team and educating clients where appropriate. Adopt internally-developed AI tool to enhance efficiency and create most robust and efficient approaches to paid media strategy planning and execution. Effectively manage media spend, with no under or order-spends. Internal Leadership Continually look to improve processes, templates and approaches within the paid media service area. Train and coach new team members or those less experienced, helping them reach their own performance goals. Act as a key cross-department communicator - providing feedback to other team members and managers as required to ensure collective improvement. Act as a champion for AI within the team in line with the Reload Media AI policy, role modelling a "human-first, AI-enhanced" mindset across your day to day, and actively encouraging AI exploration and adoption. Who We’re Looking For 2-3 years of paid media experience (ideally in an agency setting), with deep knowledge across Paid Search Demonstrated experience providing exceptional client/customer service, ideally in a role that requires relationship management A natural 'people person' who lives to exceed client expectations Willingness to embrace AI tools as part of your everyday to amplify effectiveness of campaigns, and create efficiencies in your work A collaborative attitude that’s able to provide and receive feedback constructively and work in a team with a focus on mutual success Able to talk to anyone, anytime - with the ability to present professionally and confidently during meetings or pitches A proactive, 'take charge' approach to manage multiple projects and stay on top of your work in a fast-paced and high-pressure environment A strong sense of accountability and autonomy to be self-directed to research issues and solve problems An exceptional written and verbal communicator, who demonstrates a close attention to detail - whether that’s avoiding typos in emails/reports, to being able to ensure nothing is missed for a client - and an ability to speak the language of the people in front of them Prior hands-on experience using digital tools (i.e. Google Analytics), website CMS or eCommerce platforms will be highly favoured but not essential Benefits & Salary We're super proud that Reload's stand-out culture and happy team have resulted in us being named as one of the Top 10 Best Places to Work in the Media & Marketing industry! Aside from the usual perks of working in an agency, a core pillar of what defines Reload is a focus on 'People & Careers'. Developing individuals and providing opportunities for growth is at the core of our business model. To support this, you’ll have your own professional development budget, access to our industry leading training and our learning and development platform. We also believe that 'Attitude Creates Ability', and that means at Reload we focus on the way you approach work, not just the skills you have. This is the stuff that really excites us and we hope it does you too! Some of the other benefits we provide are: 2 additional Rest & Relaxation days per year & 1 day of birthday leave Flexible hours and hybrid working options post probation (Up to 2 days WFH) Opportunities for domestic & international travel Additional menstrual & menopausal leave Phone and call plan Regular events & parties Paid volunteer day each year Paid blood donation leave Free counselling, for professional or personal matters 3 months paid parental leave on top of statutory parental leave Take a look at our careers page on our website to find out all about the perks and benefits of working at Reload. The salary range for this role is $80,000 to $85,000 plus Superannuation, based on experience. Be Yourself, We Like You That Way At Reload, authenticity is at the heart of everything we do. We know that diverse and inclusive teams have a positive impact on our culture and our business. We celebrate multiple approaches, points of view and backgrounds. We work hard to build a culture that encourages, supports and celebrates the ability of everyone to be their full authentic selves at work. At any point in the application process, please feel safe to let us know of any accommodations that will make it more accessible for you. We encourage you to share your pronouns and anything else you would like us to know that will make this an enjoyable experience. Ready to Apply? To start your application, please click 'Apply' to submit your resume & custom cover letter. Due to the competitive nature of this role, only applicants that include the above will be shortlisted and you'll be contacted within 2 weeks if your application has been progressed.