Global Brand Activations Manager

Lead the planning and execution of brand activations across key international markets with a big focus on U.S The role is responsible for IRL experiences – retail moments, pop ups, fashion events, influencer initiatives and cultural campaigns that drive awareness, social engagement and sales. The ideal candidate has strong experience in fashion background targeting the Gen Z consumer and thrives in a fast-paced environment. They must understand how to translate brand strategy into impactful consumer experiences whilst remaining on-brand and in budget. A strong understanding of the U.S market is key. Key Responsibilities Manage activation timelines, budgets, production schedules and vendor relationships with external companies Lead end to end delivery of campaigns, pop ups, retail activations, experimental events & influencer campaign partnerships Adapt global concepts for regional relevance Globally Collaborate with Heads of Brands, social, PR, Ecom and Merchandising/trading teams to ensure company wide integrated execution. Ensure all activations reflect brand identity, storytelling and customer experience standards Negotiate contracts and manage external partners to deliver against objectives and budgets Own a black book of contacts /agencies / freelancers to work across multiple projects Track KPIs including brand engagement, earned media, social reach, on site traffic and overall ROI. Deliver post campaign analysis and recommendations for future activations Monitor industry trends, competitor activity and emerging cultural opportunities Min 5 years’ experience in brand activations, experimental marketing, events or partnerships within fashion/ lifestyle Gen Z brands Proven experience managing international campaigns and events Strong project management and budget management skills Excellent internal comms skills across the wider business Strong understanding of the Jaded brand DNA Ability to work flexible hours and travel internationally when required Experience working with agencies, production partners and creative teams 50% Employee Discount 24 days holiday per year (plus bank holidays) A paid day off on your birthday A paid moving day per year Hybrid Working Arrangements - 1 day per week WFH Pension Scheme Bonus Scheme Employee Assistance Programme for you and your family £500 employee referral bonus scheme Local Business Discounts (cafés, fitness, beauty etc) North-West London office location directly located next to good transport links Casual office dress code (your style of dress is up to you, wear what you feel best in) Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies) Regular Office Social Events (e.g. payday socials)