Mob Entertainment
is a startup multimedia studio that is best known for our hit indie horror game "
Poppy Playtime"
. This franchise is one of the hottest new properties in gaming, and our team is naturally expanding as our ambition expands.
To give a taste of our brand's popularity, more than 100 billion YouTube views of Poppy Playtime related content have occurred since the game's launch 4 years ago.
*** Must have Video Game Experience ***
Role Overview
The Game Product Manager (GPM) is responsible for
end-to-end ownership of a game’s lifecycle
—from pre–green light concept evaluation through green light approval, production execution, launch, and post-launch performance. This role ensures that every game Mob invests in is supported by clear product vision, market validation, measurable success criteria, and disciplined production processes.
The GPM serves as the
central decision-driving function
between Creative, Production, Engineering, Analytics, Marketing, and Finance—ensuring alignment, accountability, and product outcomes that meet both player expectations and company goals.
Key Responsibilities
1. Pre–Green Light Ownership
Lead the
concept evaluation process
including market analysis, genre trends, competitive benchmarking, and player opportunity sizing.
Develop the
Product Brief
: core lore, target audience, differentiators, KPIs, success metrics.
Build
ROI rationale
in partnership with Finance and Production: staffing plan, timeline, budget, risk analysis.
Create & own the
green-light package
for SLT review and approval.
Define
minimum gating criteria
and business justification required for advancement.
2. Product Ownership Through Production
Maintain and continuously refine the
product roadmap
, prioritization framework, and delivery milestones.
Work with Production to translate vision into
milestones, scope, and sprint objectives
.
Ensure alignment between feature set and
target KPIs, player motivations, and market fit
.
Drive
cross-functional communication
and ensure all teams work from the same assumptions and priorities.
Lead change management: assess any scope, staffing, or timeline adjustments with data and rationale.
Own the
risk/assumption log
and mitigation plan across departments.
3. Launch & Go-to-Market
Partner with Marketing, Analytics, and Community to develop the
launch strategy
, key beats, messaging, and positioning.
Ensure the product meets the
definition of readiness
for launch, including quality thresholds, analytics instrumentation, and content completeness.
Coordinate playtests, player research, and feedback cycles pre-launch.
4. Post-Launch & Live Insights
Monitor live KPIs and gather player feedback to drive post-launch iterations.
Lead postmortems and integration of learnings into the studio’s development frameworks.
5. Process & Framework Ownership
Own and evolve Mob’s
green-light framework
, milestone gating standards, and product evaluation methodology.
Establish reusable
documentation templates
(PRDs, briefs, KPI scorecards).
Ensure disciplined application of processes to prevent misalignment, late-stage surprises, and inefficient spend.
Bring the right subject-matter experts into decisions at the right time—Production, Finance, Analytics, Creative, Marketing, etc
Qualifications
5–10 years of game product management experience, ideally with shipped titles.
Strong understanding of
market dynamics
, player motivations, and product-to-market fit.
Prior experience owning
roadmaps, KPIs, playtest cycles, and green-light evaluations
.
Exceptional cross-functional leadership and ability to influence without formal authority.
Data-driven decision-making; comfortable with forecasting, KPIs, and iterative development.
Experience working with Creative, Production, and Engineering partners on complex projects.
The base salary range for this position is listed below. Final compensation within the applicable salary range will be determined based on factors such as the applicant’s experience, qualifications, and work location.
San Francisco, CA; New York City, NY; Los Angeles, CA; & Seattle, WA Metropolitan Areas: $128,000- $134,000 USD annually
All Other U.S. Locations: $120,000 - $128,000 USD annually
Mob Entertainment offers the following benefits to all eligible U.S.-based full-time employees: profit sharing; medical, dental, and vision insurance; 401(k) matching; FSA/HSA; paid time off; sick time; holidays; and parental leave.
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Mob Entertainment is proud to be an equal opportunity workplace and complies with all federal, state, and local laws prohibiting discrimination in employment. We are committed to providing equal opportunities to applicants and employees without regard to race, color, national origin, religion, sexual orientation, gender, age, disability, military service, or any other protected class under applicable state or local law. Mob Entertainment also considers all qualified applicants with criminal histories consistent with Fair Chance laws as well as any other applicable state and local laws.