Company Name
ARS-Rescue Rooter
Overview
Join American Residential Services, one of the nation’s largest providers of residential HVAC, plumbing, and electrical services with 7,000 team members and over 50 years of experience. With 70+ locations in 24 states, coast to coast, we are growing and hiring professionals to help support our branch offices, field trades, call centers, and corporate office.
Location:
Remote
The Product Manager, Marketing Technology supports the roadmap, execution, and optimization of marketing tools that enable ARS Corporate Marketing Team to deliver the annual operating plan. This role reports to the VP-Marketing Strategy and partners across teams to drive growth, efficiency, compliance, and performance.
You’ll serve as:
Product lead
for marketing-owned tools
Marketing stakeholder
for IT-owned platforms
This role works cross-functionally to translate business needs into clear requirements, manage priorities, and ensure successful delivery and adoption.
Responsibilities
Key Responsibilities:
Support marketing technology roadmap, execution, and ongoing optimization
Translate business needs into requirements, user stories, and acceptance criteria
Manage intake, backlog, prioritization, timelines, and dependencies
Coordinate cross-functional delivery (Marketing, IT, Analytics, PMO, etc.)
Lead testing, launch readiness, and post-launch optimization
Drive adoption through training, communication, and change management
Maintain clear documentation (processes, workflows, releases, ownership)
Monitor performance, data quality, and system effectiveness
Partner with vendors and support platform evaluations and renewals
Ensure compliance, consent, and governance requirements are met
Success Measures:
Clear visibility into roadmap, priorities, and project status
On-time, on-scope delivery with strong stakeholder alignment
Increased adoption and effective use of marketing tools
Improved data quality, reporting, and performance visibility
Reduced gaps in ownership, documentation, and processes
Strong cross-functional relationships and communication
Core Competencies:
Accountability
– Owns execution and delivers results
Critical Thinking
– Solves complex, cross-functional problems
Data-Driven
– Uses metrics to guide decisions and improvements
Systems Thinking
– Understands how tools, data, and workflows connect
Communication
– Clearly aligns stakeholders at all levels
Adaptability
– Thrives in a fast-moving, evolving environment
Qualifications
Qualifications:
5+ years in product management, marketing technology, or related roles
Experience with marketing platforms, tools, or integrations
Strong understanding of B2C and performance marketing environments
Ability to translate business needs into clear product requirements
Experience managing backlog, releases, UAT, and adoption
Proven cross-functional collaboration (Marketing, IT, Analytics, etc.)
Strong data fluency (KPIs, attribution, funnels, reporting)
Experience with tools such as CDP, CRM, analytics, or marketing automation preferred
Familiarity with platforms like Invoca, OneTrust, Power BI, Azure, or similar a plus
Experience supporting training, rollout, and change management
Comfortable working in Agile, PMO-led, or hybrid environments
Additional Requirements:
Strong organization, attention to detail, and follow-through
Ability to manage multiple priorities in a fast-paced environment
Effective communication across technical and non-technical audiences
Occasional travel as needed