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Enterprise Outbound Cold Calling SDR - Accounting/Bookkeeping Services
Ace CPAsPosted 1 weeks ago
About this role
We are USA CPA / accounting / bookkeeping firm and deliver outsourced CFO services, financial dashboards, and quality of earnings analysis to mid-market construction businesses across the United States.
We are scaling our outbound sales motion and looking for a senior outbound SDR who can run a serious dialing program against a verified, high-intent ICP.
Who We Sell To
Mid-market construction company owners across the United States, typically $5M to $50M revenue, running HVAC, electrical, plumbing, general contracting, civil, or specialty trade businesses. These are real operators, not corporate executives. They answer their phones between job sites. They came up running pipe, pulling wire, or framing houses, and now they run shops with 20 to 150 employees. The right rep for this seat knows how to build rapport with that buyer in the first 15 seconds and speaks their language: cash flow, jobs, crews, margins, bonding, getting paid.
The Role
You will be the front line of our pipeline. Every booked discovery call with a qualified US construction company owner is the unit of value you produce. Your day will look like this:
1)150 plus outbound dials per day to a curated list of US construction company owners, presidents, CFOs, and controllers in our target geographies. Calls are timed to recipient time zones (US Eastern, Central, Mountain, Pacific) so your hours will follow US business windows.
2)Tight pre-call research using our enrichment stack (Apollo, Shovels, trade association data) so every call opens with a relevant hook rather than a generic pitch.
3)Hand off booked, qualified discovery calls directly to our closer team via GoHighLevel.
4)Tight feedback loops: daily standups, weekly call review with our sales lead, continuous script and objection-handling refinement.
5) Update CRM (GoHighLevel) in real time. No CRM updates equals no commission credit.
Who You Are
3 plus years of dedicated outbound SDR or appointment setting experience calling into the United States. Not lead gen, not inbound, not customer success. Cold dials and qualified appointments.
Demonstrated track record of 150 plus dials per day with documented connect rates and booked meeting numbers from a prior role.
Native or near-native English with a clear, professional accent that US construction business owners will engage with on a phone call. We will assess this in the first 5 minutes of the interview.
Strongly preferred backgrounds: prior SDR experience selling to construction trades (ServiceTitan, Procore, BuildOps, Jobber, BuilderTrend, Knowify, JobTread, or similar), or selling financial services to SMB owners (Bench, Pilot, Acuity, Gusto, ADP, commercial banking, equipment finance, commercial insurance, fractional CFO services). If you have personally talked to small business owners in the trades and built rapport with them, you are exactly who we want.
Our buyer is the owner of the construction shop, not the CIO. The pitch is about getting paid faster and stopping margin leak, not digital transformation.
Tech-comfortable with modern outbound stacks: dialers (Aircall, JustCall, Orum, or similar), CRMs (GoHighLevel, HubSpot, Close, Salesforce), Apollo, Instantly, LinkedIn Sales Navigator.
Stable internet (minimum 50 Mbps download, 10 Mbps upload), professional headset, quiet home office or coworking setup.
Available to work US business hours. If you are outside the US, that means evening to late-night shifts your local time. Be honest with yourself about whether that fits your life.
What You Get
Competitive base salary plus commission on every booked qualified meeting and bonus on every closed deal you sourced. Top performers earn well above market.
Stable, long-term role with a founder-led firm that is growing fast and treats the SDR seat as a career path, not a stepping stone.
A clean tech stack: every tool you need, no scrappy workarounds.
Professional development budget. Coaching, sales training, certifications.
Timing: 9AM EST - 6PM EST USA Hours (1 hour lunch/dinner break)
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