DTC Retention Specialist

Company Description

MKTG EMAILS partners with fast-moving direct-to-consumer (DTC) ecommerce brands who are looking to improve customer retention.

We are focused on building high-performing email and lifecycle programs that increase repeat purchases and customer lifetime value.

Team members collaborate closely with clients to understand their audiences and drive measurable impact on repeat customer revenue.

Role Description

This is a full-time remote role for a DTC Retention Specialist. The DTC Retention Specialist will manage and optimise customer retention programs for multiple ecommerce clients, with a focus on email and lifecycle marketing.

Day-to-day responsibilities include analysing customer behaviour and retention metrics, segmenting audiences, and assisting in the planning of campaigns and journeys that drive repeat purchases. The role involves collaborating with internal team members and clients to align retention initiatives with brand goals and customer needs. The specialist will also track performance, report on key KPIs, and recommend ongoing improvements based on data and feedback.

Qualifications

• Strong customer-focused mindset with skills in Customer Retention and Customer Satisfaction.
• Well-developed interpersonal and Communication skills to collaborate with clients and internal stakeholders.
• Solid Analytical Skills to interpret data, identify trends, and translate insights into action.
• Experience working with DTC or ecommerce brands, preferably in retention, CRM, or lifecycle marketing.
• Familiarity with email marketing or CRM platforms (e.g., Klaviyo, Braze, Omnisend, or similar tools).
• Ability to manage multiple projects, prioritise tasks, and meet deadlines in a remote environment.
• Comfort working with performance metrics such as churn, repeat purchase rate, and customer lifetime value.
• 3+ years experience working in retention or performance marketing