Digital Analytics Specialist

About Us At Red Energy, we are passionate about providing award-winning customer service to over 1.5 million of our customers across the country. Owned by the mighty Snowy Hydro, we are 100% Australian owned which our customers love us for. Our award winning team have won 15 consecutive Canstar Blue Awards for best overall customer satisfaction amongst Victorian electricity providers. About the Role We’re looking for a Digital Analytics Specialist to join our growing Digital and Marketing team. In this role, you will be the anchor for digital data and insights across Red Energy and Lumo Energy. Reporting into our Digital Media Manager, you will play a pivotal role in translating online user behaviour and campaign data into strategic marketing decisions. This is an exceptional opportunity for a self-motivated data professional who thrives on autonomy, loves to connect the dots between advertising and customer behaviour, and wants to have a tangible impact on a fast-evolving digital footprint. In this role, you will: Dive into our web performance data to uncover insights, trends, and opportunities that optimise the customer journey and elevate our brands. Translate analytics into clear, actionable requirements and stories for both internal teams and agency partners. Design and maintain performance dashboards that track key media metrics, ensuring our marketing initiatives are optimised and efficient. Play a key role in supporting upcoming web launches, testing frameworks, and the ongoing modernisation of our digital marketing tech stack. What we’re looking for: 3+ years of experience in a dedicated digital marketing analytics role, ideally with a background in an agency environment or a large consumer-facing business. Deep, hands-on expertise in Google Analytics 4, alongside strong familiarity with Google Tag Manager and reporting platforms like Looker Studio. A strong understanding of digital marketing channels (Paid Search, Social, Programmatic), with experience using Media Mix Models (MMM) and data to evaluate campaign ROI and optimise channel spend. Proven ability to build, analyse, and apply audience segmentations to drive targeting, reporting and optimise the customer journey. The ability to simplify complex concepts and confidently share insights with stakeholders across various levels of the business. A self-starter with a "see a problem, fix it" attitude who thrives in an agile, collaborative, and fast-paced team. Familiarity with modern data and personalisation tools, such as CDPs/DMPs (E.g. LiveRamp), Figma, or Contentful (CMS). A baseline understanding of current data privacy regulations and compliance standards. Why Join Red Energy? We are committed to creating a rewarding and supportive environment for our people. When you join our team, you can expect: Excellent Work-Life Balance: Benefit from a hybrid work model (2 Days WFH), 30 weeks of paid parental leave, and the option to purchase up to 4 weeks of additional annual leave each year. Competitive Rewards: In addition to your yearly salary, you can earn a KPI-based bonus and be celebrated through our employee recognition and rewards program. Professional Development: Enjoy unlimited access to LinkedIn Learning to support your continuous growth and career advancement. A Great Culture: Join a vibrant, dog-friendly team in our Cremorne office that is committed to your career growth and development. Exclusive Savings & Benefits: Take advantage of a wide range of employee perks & discounts, including novated leasing, corporate rates on private health insurance, and deals on tech, travel, and more. If you're ready to bring your analytical expertise and ideas to a brand that Australians love, we’d love to hear from you.