CRM Manager

CRM Manager Our company has a vision to change people’s mood for the better . And our mission is to be a fast moving, highly efficient, tech services company that engages people, partners & players and gives them great experiences. We work with a range of global client brands - we are in “scale up” mode, hiring the best and most highly motivated, fast working, bureaucracy hating, “I want to win but I’m not afraid to fail…”, team players. We provide B2B support services to multiple technology and gaming partners, we believe in the free market, and want to hear from the best of the best. Role Summary: We are seeking a strategic Sportsbook CRM Manager to lead our team at Six Values. Reporting to the Head of CRM, you will be responsible for driving engagement specifically within the sports betting vertical. The ideal candidate understands the unique pulse of the sports calendar and can leverage real-time data to increase customer lifetime value.. Key Responsibilities: Strategic Development and Execution: Implement a comprehensive CRM strategy to increase customer engagement, loyalty, and lifetime value. Align CRM initiatives with overall business objectives and marketing strategies. Team Leadership: Lead and manage the CRM team, providing guidance, support, and professional development. Foster a collaborative and results-driven team environment. Campaign Management: Develop and maintain a comprehensive promotional calendar to coordinate all CRM activities. Oversee the planning, execution, and optimization of multi-channel CRM campaigns (email, SMS, push notifications, etc.). Ensure campaigns are data-driven, personalized, and aligned with customer segments. Conduct thorough quality assurance and a/b testing processes to ensure the accuracy and effectiveness of CRM campaigns. Customer Insights and Analytics: Analyze customer data to gain insights into behavior, preferences, and trends. Use these insights to refine CRM strategies and improve campaign effectiveness. Report on CRM performance, providing actionable recommendations to senior management. Customer Journey and Experience: Develop and maintain detailed customer journey maps to enhance the overall customer experience. Implement automated workflows and create engagement cycles for different player segments to drive continuous engagement and retention and reduce churn rate. Identify and optimize key touch points throughout the customer lifecycle. Stakeholder Collaboration: Collaborate with cross-functional teams including marketing, product development, and customer service to ensure a cohesive customer experience. Maintain open and effective communication with senior management and other stakeholders to ensure CRM efforts, strategies, performance, and insights are aligned with company goals. Operational Flexibility: Demonstrate flexibility with working hours to support business needs, including occasional weekend coverage during peak periods, major campaigns, or critical initiatives. Be available for urgent matters that may arise outside of standard business hours. Qualifications: Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is a plus. Experience: Minimum of 3-5 years of experience in a CRM role, with at least 2 years in a managerial position, preferably within the iGaming industry. Proven track record of developing and executing successful CRM strategies. Technical Skills: Strong analytical skills with the ability to interpret data and generate actionable insights. Experience with email marketing platforms and marketing automation tools(Optimove Preferred). Soft Skills: Excellent leadership and team management skills. Strong communication and interpersonal skills. Strategic thinking and problem-solving abilities. Ability to work independently and collaboratively in a fast-paced environment. Comfortable with changes in priorities and plans English working environment . Desirable Skills: In-depth knowledge of the online casino and iGaming industry. Experience with advanced segmentation and personalization techniques. Understanding of regulatory requirements related to customer data and marketing communications. Why Join Us: Be part of a fast-growing, innovative company with a clear vision and mission. Work in a dynamic, collaborative environment that values speed, clarity, and decisiveness. Take ownership of a critical role with the opportunity to make a significant impact on the business. Join a team of highly motivated, talented professionals who are passionate about delivering exceptional experiences. About SixValues Our vision is to elevate people's moods everywhere, making every interaction more engaging, rewarding, and memorable. Through cutting-edge technology and a real commitment to excellence, we aim to revolutionize how people connect with digital experiences and transform the world of betting and gaming technology. Our mission is simple yet ambitious: to be a fast-moving, highly efficient tech company that brings joy and excitement to players by delivering top-tier solutions for operators. From website and application development to data analytics and payment systems, everything we do is designed to create seamless, thrilling experiences for our partners and their customers. Department CRM Role CRM Manager Sports Locations Remote Remote status Fully Remote