CRM Automation Manager

Vacancy ID: 48508 CRM Automation Manager Currys London Campus at Waterloo Permanent Full Time Grade 4 At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing. The CRM Automation Manager will define and lead the marketing automation strategy, leveraging our marketing technology to deliver scalable, high-performing customer journeys and campaigns. They will be responsible for ensuring the CRM platform is used to its full potential, driving customer engagement, conversion and retention through timely, relevant and personalised communications. This is a fantastic opportunity for someone who thrives in a fast-paced environment and is passionate about data-driven marketing. The successful candidate will bring deep expertise in CRM platforms, a strong analytical mindset, and the ability to translate lifecycle strategies into sophisticated, testable automations that deliver measurable impact. Key Responsibilities: Build and maintain multi-channel marketing campaigns in Salesforce Marketing Cloud Next, ensuring robust setup, QA and performance tracking Collaborate with CRM and data teams to integrate customer attributes and events, enabling reliable audience targeting and segmentation Develop and manage audience segments based on customer behaviour, lifecycle stage and product purchase history Implement personalisation and multi-variant testing frameworks to improve campaign effectiveness Maintain CRM platform health, resolve issues and apply best practices for incident management Evaluate and implement new CRM tools and platform features to improve efficiency and capability Deliver regular usage reports and insights to support continuous optimisation and stakeholder engagement across CRM platform tools Required Skills & Experience: Minimum 4+ years’ experience in CRM campaign strategy and delivery Experience with CRM platforms (e.g. Salesforce Marketing Cloud, Movable Ink) Email development (HTML, CSS and JavaScript) and database management (SQL) Experience in fast-paced environments; retail experience preferred Strong attention to detail, especially when reviewing regulated communications Analytical mindset with experience in reporting and deriving actionable insights Confident communicator with senior stakeholders Proactive, organised, and able to manage multiple projects under pressure Collaborative team player with excellent interpersonal skills Why join us: We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including: 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme Private Medical Insurance Life Assurance Fantastic Colleague Discounts on Tech with Currys and iD Mobile Hybrid Working (with an expectation to meet in person 2-4 times per month) Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life. Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet. Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email [email protected] and we'll do our best to help.