Creative Lead, Brand & Organic (AI Native)

Creative Lead, Brand & Organic (AI Native) We usually respond within a week At Praktika we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors. We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars. After raising $30 million in Series-A funding, we are growing and looking for a Senior Content Manager to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring. In this fast-paced environment we like independent self-starters who can work well in a team as well as unassisted and who enjoy the working environment of an early-stage startup. We expect you to run: Content Strategy • Turn organic growth goals (reach, engagement, virality) into clear content hypotheses and tests. • Identify platform-specific opportunities and trending formats across social channels. End-to-End Execution • Own ideation, production, publishing, and iteration of organic content (both branded and organic). • Manage creators, UGC contributors (at scale), editors, motion designers, and AI tools. • Maintain high content velocity and quality across platforms (TikTok, Instagram, YouTube). Performance & Optimization • Analyze content performance at a granular level (hook, narrative, format, platform). • Kill underperformers fast, double down on viral hits aggressively. • Own reach, engagement rate, follower growth, and organic conversion metrics Driven Production • Use AI for ideation, scripting, editing, captions, repurposing, and localization. • Build repeatable AI workflows to increase output quality and speed. • Leverage AI for trend identification and content personalization. Testing & Learning • Run a structured content testing framework across platforms. • Document learnings and turn them into repeatable content playbooks. • A/B test hooks, formats, CTAs, and posting strategies. Cross-Functional Work • Partner with growth, product, community, and brand teams. • Feed content insights back into product messaging and positioning. • Support paid teams with organic learnings and top-performing concepts. Requirements • 3–5 years in organic social content or growth for mobile apps/consumer brands in the US • Proven performance-driven mindset with viral content experience in the US as a key region • Strong data literacy and platform analytics expertise • Hands-on AI tools (Kling, Higgsfield, Sora, Suno, HeyGen etc.) usage, experience automating content workflows using AI • Deep understanding of platform algorithms and content distribution • High ownership, low ego • Ready for hard work and fast iteration Join Praktika and lead the charge in driving exponential growth and innovation. Apply now to be part of a team that is redefining language learning for millions of users worldwide. Department Marketing and Content Creation Role Content Locations London Remote status Hybrid About Praktika At Praktika.ai we are on a mission to deliver efficient and engaging learning experiences for billions of people worldwide by bridging the gap between learning apps and human tutors. We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars. Founded in 2023 Co-workers 50