Personal Brand Expert (Organic Growth Strategist)

Full-Time | Remote | EST Hours Are you a brand visionary with extensive content marketing experience? We’re looking for an Organic Growth Strategist for our Personal Brand on Instagram... Think a combination of Matt Gray + Iman Gadzhi + Shelby Sapp. This is a hands-on performance role — You’ll be mapping out the growth strategy, writing content, managing a small team, and optimizing the brand voice & image. Growth into Head of Organic Acquisition Systems role possible and welcomed. Whether building a new profile from scratch or improving an existing one... If you get excited by scaling a personal brand through core values & storytelling, this role is for you. About Richard Yu Richard turned a $500 digital product into an 8-figure online education empire. Now, he teaches others how to do the same while documenting everything on Instagram and YouTube. YouTube: https://youtube.com/richardyu1 Instagram: https://instagram.com/richardyuzee Secondary Instagram: https://www.instagram.com/richardyubiz/ Our brand is impact-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education. Your Core Role Own and scale the organic Instagram funnel. You’re the engine behind building a strong brand that attracts raving fans while driving potential clients to our Instagram. You will: Map out a growth plan for our organic Instagram presence Establish us as an authority to attract the right audience for the brand Research competitors & do niche research to find what's working Strategize the brand across different organic platforms Create high-converting, nurturing, and storytelling content (carousels, stories, reels) Collaborate and lead the content creation team Repurpose content from our existing library of posts, clips, images, and B-roll footage Optimize and scale the funnel without being salesy Track performance and improve KPIs You Are A field athlete—you write, test, and launch content yourself A direct response operator—you speak offer, funnel, and media fluently A data-obsessed optimizer—you track everything and act on it A branding expert—you love building personal brands and positioning in the market A feed-native creative—you can write in Richard’s voice and hook the scroll A high-energy leader—you set your own goals and push for big outcomes A self-starter—you don’t wait for permission, you execute daily You’ve Done This If… You’ve written dozens of posts that drove real growth of a personal brand You've gained 100k+ followers for a personal brand in the info space You’ve worked inside high-ticket coaching or online education brands You’ve operated in a fast-paced sales environment that expects results You have experience in managing large following Instagram page (Tiktok/Youtube/Linkedin experience is a plus) This Role Is NOT for You If… You only wrote a few posts but never actually saw results You want to “manage” without writing copy yourself You need someone to set your goals or micromanage you You’ve never worked in a high-velocity, performance-driven environment Compensation Base salary $5k-10k (plus Rev Share based on performance) Ready to Build Something Big? If you’re a creative, data-driven performance leader who wants to scale one of the most impactful personal brands in online business education—apply now.