Business Development Executive

Company: 3rd Planet Global | www.3rdplanet.co.in

Reporting To: Head Strategist, 3rd Planet

Work Mode: Fully Remote (India)

About 3rd Planet 3rd Planet Global is a creative-first agency operating across three verticals — Design Lab, Growth Lab, and Motions & Films Lab. We build creative work that earns attention and drives outcomes for brands across India and international markets.

Role Overview We are hiring a mid-level Business Development Executive to drive outbound demand generation for 3rd Planet in the US market. Outreach will be run across two channels in parallel — the CEO's LinkedIn profile (operated on her behalf) and your own LinkedIn profile. This is a high-trust, founder-led pipeline role focused on disciplined outbound, sharp messaging, and consistent qualified meetings booked.

Key Responsibilities

• Run outbound outreach to US prospects across two channels: the CEO's LinkedIn profile (operated on her behalf) and your own LinkedIn profile
• Research and identify high-value US prospects across target verticals
• Build and maintain structured outreach lists using LinkedIn, Sales Navigator, and email databases
• Draft outreach in the CEO's voice when using her profile, and in a professional, on-brand voice when using your own
• Manage replies and conversations across both accounts, escalating warm responses cleanly
• Book qualified discovery calls directly into the CEO's calendar
• Track all outreach, conversations, and pipeline stages with full discipline
• Use AI tools (ChatGPT, Claude, Sales Navigator, Apollo, etc.) for research, personalisation, and copy
• Maintain strict confidentiality on all founder communications, contacts, and access
• Report weekly on outreach volume, response rates, meetings booked, and pipeline generated

Requirements

• 2–4 years of relevant outbound or lead generation experience
• Hands-on experience with LinkedIn outreach and Sales Navigator
• Proven track record of running cold email and LinkedIn campaigns with measurable response rates
• Exceptional English writing — clear, persuasive, and able to convincingly match a founder's voice
• Strong working knowledge of AI tools and prompt-based execution
• High-trust profile — comfortable and discreet operating a senior executive's account
• Exposure to US or international markets preferred
• Highly structured, self-driven, and execution-focused

Bonus

• Hands-on experience running paid performance marketing campaigns (Meta Ads, Google Ads, LinkedIn Ads) for US-market lead generation

What Success Looks Like

• Consistent volume of qualified US discovery calls booked on the CEO's calendar — sourced across both outreach channels
• High response and reply rates on both the CEO's profile and your own
• Clean, updated pipeline with zero drop-offs
• Outreach copy that is indistinguishable from the founder's own writing
• Clear weekly reporting and full ownership of targets