B2B Marketing Manager

About the Role U Trust Insurance Agency LLC is a growing insurance agency operating across 32+ U.S. states, focused on commercial trucking insurance . We are looking for a business-oriented marketing professional who understands that marketing does not exist in isolation - it directly impacts sales, service delivery, client retention, and overall profitability. This role is ideal for someone who: Has worked in a service- provider company Understands how sales teams operate Thinks in terms of pipeline, conversion, revenue and data Can connect marketing activities to measurable business outcomes You will work closely with leadership and the sales team to drive structured, sustainable growth in the U.S. market. Key Responsibilities Strategic & Commercial Thinking Develop and execute marketing strategies aligned with revenue targets Work closely with sales to improve lead quality, conversion, and pipeline flow Analyze unit economics, customer acquisition cost (CAC), and ROI Contribute to broader business discussions beyond marketing Business & Process Integration Understand internal service delivery workflows Ensure marketing promises align with operational capacity Participate in cross-department planning discussions Identify inefficiencies affecting revenue growth Sales Enablement Design campaigns focused on qualified B2B lead generation Support sales team with positioning, messaging, and materials Identify gaps between marketing and sales processes Analytics & Performance Management Track campaign performance and revenue attribution Build structured reporting dashboards Manage marketing budget with strong ROI discipline Market Positioning Develop value propositions tailored to business clients Oversee content strategy (case studies, thought leadership, sales assets) Conduct market research and competitor analysis Ideal Candidate Profile We are looking for someone who: Has 5 + years of experience in marketing within a service-based company Has worked closely with or within a sales team Understands B2B dynamics and U.S. market expectations Thinks like a business owner, not just a marketer Is comfortable discussing revenue targets, margins, and performance metrics Has strong analytical and communication skills Works effectively in a remote environment Experience in insurance, financial services, consulting, outsourcing, or other service industries is a strong advantage. What we offer 🌍 Fully remote role - work from anywhere 🚀 Opportunity to shape marketing with real strategic impact 🤝 Direct work with leadership and involvement in key decision-making 💰 Competitive compensation 📈 Str on g potential for long-term collaboration and growth 🇺🇸 Hands-on experience with the U.S. market ⏰ C ol laborat io n within PST working hours How to apply: Please apply directly to this job announcement. We carefully review every application and will get back to each candidate who applies.