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WeSoftYou is a top 1% outsourced software development company. We build custom products for EdTech, FinTech, AI/ML, and Web3 clients — from early-stage startups (ProUnitas, Living Security) to Fortune-500 brands (Miami Dolphins, Formula 1). About the Role You’ll be the first marketer at WeSoftYou. Full ownership of the inbound funnel end-to-end: from ICP research to a qualified lead in Pipedrive in close collaboration with the Sales Manager and Lead Generation Specialists. Responsibilities: 1. ICP Research & Positioning Profile target ICP across EdTech, AI/ML, Web3/Enterprise — roles, JTBDs, triggers, watering holes; Run 5–10 customer and lost-deal interviews, extract reusable insights; Sharpen WSY positioning per vertical — beyond a generic “outsourcing” narrative. 2. Content Engine (AI-Augmented) Build editorial calendar: 1 pillar + 3-4 supporting pieces per month; Author articles, case studies, lead magnets, sales decks; Repurpose each pillar into 8–12 distribution fragments; Use AI for research, drafting, and repurposing — hold the final bar at 5 stars. 3. SEO & Organic Growth Keyword strategy across 3 verticals — bottom + middle funnel intent, no vanity traffic; On-page + technical SEO: Core Web Vitals, schema, internal linking; Link-building via cases, partnerships, founder PR — no paid placements. 4. Inbound Funnel & Lead Capture Design vertical-specific lead magnets (assessment, framework, benchmark) — not generic ebooks; Build landing pages in Webflow / WordPress / Framer, set up forms, tracking, and lead routing in Pipedrive; Run quarterly funnel reviews — find leaks, cut friction. 5. LinkedIn & Founder-Led Distribution Ghostwrite and co-create LinkedIn content for CEO and core team; Maintain personal LinkedIn presence in WSY brand voice; Strategic engagement with target accounts — no spray-and-pray; Use LinkedIn Sales Navigator for targeting and intent signals. 6. Email, Nurture & Sales Enablement Run a newsletter for the warm audience (bi-weekly or monthly); Build drip sequences from lead magnets: 3–7 emails, educational → sales-converging; Produce sales enablement assets: snippets, case studies, response templates. 7. Analytics, Attribution & Experimentation Own funnel tracking: GA4 + GSC + Pipedrive + UTM hygiene; Maintain a weekly metrics dashboard: traffic, conversion, lead quality, SQLs, pipeline; Run 2+ A/B tests per month on messaging, CTAs, lead magnets; Requirements: Must-have: 2-5 years in B2B marketing: software services / outsourcing / agency with a client-outcome focus Proven self-driven inbound generation without a large budget — specific examples with before/after metrics (traffic, leads, pipeline) Hands-on SEO (keyword research, on-page, technical) and content marketing — not vendor management AI Fluency: Adoptive — must demonstrate a concrete example of using Claude with a measurable before/after English C1+ written, B2+ spoken Nice-to-have: Personal LinkedIn brand or public presence (talks, articles, community) Founder-led / executive ghostwriting experience What we offer: 📈 Professional Growth opportunities: Ambitious goals and interesting projects; Regular & transparent performance review and feedback process; Possibility for both vertical or horizontal growth (in case you want to try a different path). 😌 Comfortable Working conditions Flexible working hours; Provision of required equipment; Remote working model. 🎁 Benefits program 18 paid days off + 2 public holidays; Free tax reporting support by our Financial department; Help with individual entrepreneurs’ questions and accounting support; Financial support and additional days off for various occasions (e.g. marriage, childbirth, etc.);