Head of Marketing

Waves Investments & Properties L.L.C. is a boutique real estate brokerage based in Dubai, specialising in off-plan and secondary market transactions across the UAE. The firm works closely with leading developers including DAMAC Properties, Binghatti, and other prominent names in the Dubai property landscape.

As a boutique firm, we pride ourselves on quality over volume, a strong brand identity, and a high-touch client experience for investors, end-users, and HNWIs.

We are seeking a strategic, commercially minded Head of Marketing with deep UAE real estate experience to lead brand building, performance marketing, and revenue-driven campaigns.

This is a senior leadership role responsible for owning the marketing vision, elevating the company’s boutique brand positioning, scaling demand generation, and aligning marketing execution with sales and overall business objectives.

Marketing Strategy & Leadership

• Define and execute the company’s end-to-end marketing strategy

• Build, position, and protect a premium boutique brand identity in the Dubai real estate market

• Lead, mentor, and scale the marketing team and external partners

• Partner closely with Sales and Leadership to drive revenue and market presence

• Own marketing budgets, forecasting, and ROI accountability

Demand Generation & Performance Marketing

• Drive high-quality, conversion-focused lead generation across digital channels, portals, and offline initiatives

• Oversee Google Ads, Meta Ads, programmatic campaigns, and property portals

• Ensure CRM integration, lead attribution, and funnel optimisation

• Track and optimise CPL, CAC, ROI, and conversion performance

Brand, Content & Positioning

• Own brand messaging across all platforms (LinkedIn, Instagram, website, PR, events)

• Lead content strategy including thought leadership, project launches, and storytelling

• Ensure consistent, premium brand execution across all customer touchpoints

Developer & Campaign Management

• Manage relationships with developers and strategic partners

• Lead go-to-market strategies for off-plan and secondary market launches

• Oversee agencies, media buyers, designers, videographers, and production partners

Reporting, Insights & Market Intelligence

• Deliver executive-level dashboards and marketing reports

• Monitor market trends, competitor activity, and campaign benchmarks

• Translate insights into strategic improvements and growth initiatives

• Minimum 5 years of marketing experience in UAE real estate (mandatory)

• Proven leadership experience within a brokerage or developer environment

• Strong understanding of Dubai off-plan and secondary market dynamics

• Deep expertise in performance marketing, lead generation, and CRM systems

• Experience managing marketing budgets, teams, and agencies

• Excellent communication, strategic thinking, and stakeholder management skills

• Experience working with boutique or premium real estate brands

• Knowledge of DLD, RERA, and real estate advertising compliance

• Data-driven mindset with strong analytical capabilities

• Startup or high-growth environment experience

Competitive salary commensurate with experience, performance-based incentives, visa sponsorship, health insurance, and annual leave as per UAE Labour Law.