Web Growth Lead

Role: Web Growth Lead Team: Marketing Location: Remote working (UK based). We are currently a remote-first organisation, but hybrid working may be an option in the future. Salary: up to £45k - £50k depending on experience, plus equity and benefits Hours: Full-Time Please note All communication regarding your application should go through the official application channels or our company careers page. Contacting Vestd employees via email, personal social media, or other informal routes is not appropriate. We also have a zero-tolerance approach to any form of harassment or abuse directed at our team. Candidates who do not respect these boundaries may be disqualified from the recruitment process and, in serious cases, barred from applying in future. About Vestd Vestd is a leading sharetech platform for equity management - shares schemes, fund raising, company secretarial and much more. Our regulated platform makes light work of all of the most popular and tax-efficient share scheme types, empowering businesses to attract and retain their talent. Our powerful software also helps investors, and founders seeking investment. Vestd was founded by Ifty Nasir, who lives and breathes our mission. Vestd’s big moonshot aim is to see one billion people worldwide invested in the companies they work hard to grow by 2030. We are all about inclusion and fairness for our customers and our team. Vestd is also a B Corp-certified company, which means we’re committed to balancing profit with purpose. We care about our people, our customers, and the wider world – and we hold ourselves to the highest social and environmental standards. If you’d like to learn more about Vestd, check out this short video from our founder, Ifty. Equality, diversity and inclusion (EDI) at Vestd At Vestd, we prioritise equality, diversity, and inclusion, so we write about it here rather than at the end of the job advertisement. We’re committed to building a respectful, inclusive, and diverse team. Trust is one of our core values; with that comes a commitment to fairness and transparency. We want to be open about our EDI efforts. Research shows that while men are likely to apply when they meet 60% of a job’s requirements, women and individuals from underrepresented groups often apply only when they meet every criterion. We understand the value of transferable skills and the unique perspectives that diversity brings. That’s why we encourage applications from candidates with unique strengths and experiences. If you need any adjustments or support with your application, please let us know in your application or throughout the process. The role We are looking for individuals who are not only passionate about our mission but also comfortable and confident using cutting-edge technologies and AI tools to streamline processes, drive innovation, and contribute to the growth of Vestd. The Vestd website is one of our most important growth assets - and we're looking for someone to treat it like one. This is not a maintenance role. You'll own the site as a revenue channel: defining what gets built, running experiments that move pipeline metrics, and using AI tooling to ship faster and learn more quickly than a traditional team could. You'll sit within Marketing and will operate with high autonomy, working closely with the Growth Marketing Manager and supporting our five business units. The brief is simple: increase the website's contribution to revenue, continuously. This is a technical role at heart. Strong front-end fundamentals, a rigorous approach to conversion optimisation, and a genuine instinct for user experience are the foundations. The AI angle accelerates everything - it doesn't replace the craft. The primary responsibilities of this role The website growth roadmap - prioritised against pipeline and acquisition goals, not a backlog of requests. Conversion optimisation across all key journeys: homepage, product pages, pricing, trial and demo flows. Experimentation velocity - hypothesis-to-result cycles, with AI tooling compressing the time between idea and insight. Page design and build from concept to launch, working in our CMS (Hubspot) with strong HTML, CSS and JS fundamentals. Technical page architecture that supports both search and AI visibility - schema markup, information hierarchy, structured data. Website performance: Core Web Vitals, technical health, load speed. Data and insight: GA4, heatmaps, session data - turning signals into decisions. CMS architecture and scalability - a site that's fast to update and consistent in quality. Essential elements for this role These are the skills and qualifications we consider essential for this role: Proven CRO and conversion improvement track record Proficient with HTML, CSS and JavaScript Expert-level knowledge of Hubspot CMS / CRM Understanding of AI tooling (agentic web development, MPC) Solid UX / UI / design instincts Testing rigour and experimentation methodology Comfortable owning a growth channel with high autonomy Strong cross-functional communicator Data-led decision making - GA4, attribution, funnel analysis High bar for quality and clarity in UX and messaging Remote-first mindset Nice to have These will help you stand out from the pack: B2B SaaS / fintech background Technical SEO and LLM optimisation Schema markup and structured data Framer / Webflow experience API / webhook experience Startup/scaleup experience Knowledge of shares and share schemes Experience working in a remote team How you work with AI We're not looking for someone who dabbles with AI. We want someone who has fundamentally reconfigured how they work around it - using it to compress delivery cycles and run more experiments with less friction. In practice this means: Generating and pressure-testing CRO hypotheses Briefing and iterating page variants at speed Automating routine audits and performance checks Building lightweight interactive experiences that would previously have required a separate developer resource. What we'll give you You won't be working in isolation. You'll have access to a freelance budget covering design, copy and development support - so you can pull in the right resource for the right job rather than being expected to do everything yourself. You'll also have genuine input into our tech stack and tooling decisions. The person in this role will have a seat at that table and real influence over the outcome. We take key person risk seriously. The freelance support model is partly about that: ensuring the growth channel doesn't stop when someone's on holiday. How we'll measure success Pipeline contribution - demo requests, sign-ups, conversion to opportunities Conversion rate improvement across key journeys, quarter on quarter Experimentation velocity: hypotheses tested, wins shipped, learnings documented Website performance: Core Web Vitals, load speed, UX quality Page delivery speed and CMS scalability Quality and clarity of reporting - decisions visible, not buried Culture fit What makes Vestd folk collaborative, adaptable, and eager to grow? Thrives in a startup environment, ready to tackle diverse challenges with enthusiasm Adaptable - open to taking on responsibilities beyond the defined role as needed Passionate about contributing to a culture of innovation, collaboration, and continuous improvement Embraces technology to improve processes and drive efficiency While the above describes the core responsibilities, this role may from time to time involve tasks beyond this list — as needed to respond to evolving business needs. What you can expect Our culture is our backbone (BreatheHR named us one of the ‘Top 3 Companies in the UK for Company Culture’), and we take team happiness seriously. Vestd strives to be as principled as possible. We’re all about Goal 8 of the United Nations ‘Sustainable Development Goals . This goal is about ‘Decent work and economic growth,’ and we consider it both with our external activities and internal workings. We’ll do everything we can to help you grow in your role. In return, you’ll want to learn all about our industry and do all you can to help us continue leading it. Vestd is remote-first, so in return for your commitment, diligence, and productivity, you’ll have a lot of autonomy during your working day. Some roles demand office hours (to fit our customers’ schedules), but we are committed to offering flexibility where possible. Happy employees make for happy customers, as demonstrated in our five-star reviews . Vestd’s excellence has also been recognised by The Europas, The Fintech Awards London, The Hustle Awards, TechRound, and BusinessCloud’s Fintech50. See more about our awards here . This could be the perfect opportunity if you’re an autonomous, self-driven individual passionate about contributing to a meaningful mission and value being part of a supportive, close-knit team. Why work at Vestd? Vestd is a great place to work. Don’t just take our word for it - take a look at the award-winning suite of benefits that you can look forward to as one of our folk: This job remote-first, although attendance is required twice yearly at our in-person get-togethers A flexible environment to help you achieve the best work/life balance Equity, of course! (After the qualifying period) Monthly recognition scheme, where we celebrate our folk Support with home working equipment* A personal training and development budget to keep your career and professional growth on track Private medical insurance (after the qualifying period) Team retreats are held twice a year. They can include an overnight stay and focus on fun and team cohesion Great team ethos, connect through regular team and company socials. 25 days annual leave plus one extra day per year of service (up to five days) Employer contribution pension scheme (after the qualifying period) We’re looking for somebody with initiative who can focus on the business and their personal growth path. This is a great time to join our team, and it would be a superb role for the right person. *At Vestd we provide our folk with the hardware and software required to support them in their role. As a remote-first business, we expect anyone applying for a job to have a suitable, quiet working space. You must have an appropriate desk/table and chair, with a reliable internet connection. Our application process We are accepting rolling applications for this role with no fixed end date - if you are interested in joining the Vestd folk, please apply when you can. We will respond to every applicant, but we may only screen some candidates depending on the number of applications received. Our recruitment pipeline has a few stages, giving you plenty of opportunities to learn about Vestd as we take the time to find someone who is the best fit for the role. We aim to complete the selection process as efficiently as possible, and we are committed to making our candidate experience as inclusive as we can, so please get in touch with us if you require any information or support during the application process or need to ask for any adjustments. A typical selection process might be: Apply online 20-minute screening call 45-minute interview with the hiring manager and team member Task-based assignment 45-minute team cultural interview 30-minute interview with the CEO Please note that we record our interviews. These recordings are only viewed by the hiring team and once a role is filled, all recordings are deleted. We do not share any candidate information with anyone outside of Vestd at any time. We are excited to receive your application. When a role is filled, we will let all the applicants know to let them know. This job is based within the UK. You must be primarily UK-based and eligible to work in the country.