User Acquisition Manager

User Acquisition Manager Apply About Nanobit Nanobit is a Zagreb-based mobile entertainment studio and part of Stillfront Group. For 15+ years we've built games and interactive stories played by tens of millions of people worldwide. We're now expanding into a new product category: short-form vertical drama for mobile audiences. We're building it with the same craft and audience focus that has defined our games. About the role We're hiring a User Acquisition Manager to join us in launching a new short drama product and work on existing or other new product launches. From day one you'll work closely with the Marketing Team Lead to plan and execute UA — campaign setup, web-to-app funnel build, attribution stitching, the iteration loop with content and product, and the lifecycle handoff. You'll take ownership of specific channels, tests and reporting workstreams as you grow into the role, with direct collaboration across the product, content and creative teams. The short drama category is new, the audience behavior is different from gaming, and the playbook is being written in real time. We're looking for someone who's energised by that. What you'll do • Plan and run paid campaigns across the channels and workstreams assigned by the Marketing Team Lead — paid social, video, search, web and programmatic. • Run campaigns on Meta, TikTok, Google (App + Web), AppLovin and other relevant DSPs and ad networks. Manage daily spend, bids, geo and audience splits. • Build and manage web funnels, web-to-app funnels, and the end-to-end attribution chain — landing pages, AppsFlyer (web + app), UTM hygiene, deep linking, and the handoff between web and mobile measurement. • Partner with the ASO lead on store optimisation, including Custom Store Listings — own the alignment between each UA campaign and the store experience it points to. • Build the testing engine — set up structured A/B tests on creatives, audiences, bidding strategies and landing surfaces; document learnings and turn winners into scale. • Use AI tools and automation aggressively — for creative production, audience research, bid management, reporting, anything you can offload from manual work. We expect this role to actively push the frontier here, not wait for permission. • Work hand-in-hand with the creative and content teams to turn new episodes (produced via AI tools and otherwise) into UA creative variants — hooks, openers, CTAs, geo cuts. Build a continuous pipeline rather than one-off briefs. You'll be the person who tells creative what's working and what needs to change. • Support lifecycle marketing. Feed UA learnings into the CRM, push and email workstreams so paid acquisition and lifecycle activation reinforce each other. • Measure what matters. Build cohort LTV views, blended ROAS dashboards and channel-level P&L. Use AppsFlyer / our MMP and BI tools to make decisions. • Forecast and report monthly spend, installs, payer/subscriber metrics and contribution margin. Surface risks and opportunities early. • Stay close to the product. Feed UA learnings back into the product team — onboarding flows, paywall positioning, content selection — and pull product insights into UA targeting. • Track the category. Spot emerging players, formats, creative trends and pricing models before they become obvious. What you'll bring • 2–4 years of hands-on UA or performance marketing experience in mobile apps, web-to-app, or web subscription products. Experience with subscription / IAP-monetised products is a plus. • Demonstrated impact on at least one major channel (Meta, TikTok, Google or AppLovin) — ideally several. You can talk through specific campaigns you've scaled and why they worked. • A burning interest in AI and automation. You actively explore new AI tools, build small workflows to remove repetitive work, and think automation-first when approaching any task. • Strong analytical foundation. Comfortable with cohort analysis, LTV modelling, ROAS targets and spreadsheet wrangling. • Creative literacy. You can spot a strong hook, write a brief, and have an opinion on what's working. You don't need to edit videos, but you need to know what makes one stop the scroll. • Working knowledge of the mobile measurement stack — AppsFlyer, Adjust or Singular; SKAdNetwork / privacy frameworks • Bias for action. You'd rather ship a test today and learn than perfect a plan over a week. • Fluent English. Nice to have • Experience with subscription / IAP hybrid monetisation models, paywall optimisation, or content-driven LTV curves. • Solid understanding of web and web-to-app funnels — landing pages, conversion tracking, attribution between web and mobile, and how to optimize the handoff. • Exposure to vertical video, short-form content, or DTC entertainment apps. • Familiarity with influencer / creator-led UA, UGC creative pipelines, or AI creative tooling. • A track record running a 0→1 launch end-to-end — go-to-market plan, funnel build, channel mix, geo strategy, KPI/benchmark setting and scale-up post-launch. What we offer • A new product, a real budget, and the opportunity to test, automate and scale how UA runs from day one. • Direct collaboration with the product, content and creative teams that ship the actual show — not just the marketing surface. • Backing of Stillfront Group: cross-studio peer network, shared learnings, established marketing services and BI infrastructure. • Additional financial benefits based on annual success, such as a Christmas bonus, Easter bonus, summer bonus, as well as referral bonuses and covered transportation expenses • Work-life balance: we are dedicated to our work, but also understand the importance of flexibility, switching off and recharging. Based on that, we offer flexible working hours and a hybrid work model, with office days mandatory from Tuesday to Thursday. Each one of our teammates enjoys an hour-long lunch break and 24 days of annual leave. • We sponsor your monthly Multisport membership and offer you a free annual health check-up, healthy (and not so healthy) snacks, free lunch each day when working from the office and occasional discounts on various services and products. • Parents, you are included too! We got your back with kindergarten compensation and soon-to-be parents can look forward to a baby bonus! Department Marketing & User Acquisition Locations Zagreb, Remote Remote status Hybrid Studios Nanobit Zagreb About Nanobit Nanobit is a leading game development studio with a mission to put extra into ordinary. Our games reached 15M players worldwide amassing over 200M downloads! Nanobit is part of Stillfront. Stillfront is a global gaming company with 1400+ employees. We develop a wide range of digital games that attract over 50 million players each month. From well-established franchises like Supremacy, Big Farm, and BitLife to niche games, we span many different genres, including strategy, simulation, RPG and action, and casual and mash-up games.