Senior User Acquisition Manager (Bing)

About us Ruby Labs is a leading technology company specialising in innovative consumer products across multiple technology sectors. The company focuses on D2C (Direct-to-Consumer) subscription products. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ About the role We are looking for a Senior User Acquisition Manager to own and scale Bing (Microsoft Advertising) as a performance channel for one of our core D2C subscription products. The channel is live today, but current volumes are below what we believe Bing can deliver — you will be fully responsible for changing that: strategy, budget, campaign structures, and consistent, high-ROI growth, driving subscriptions through web funnels. This is a hands-on role suited for someone who has already run Bing at six-figure monthly spend and knows how to scale search volume profitably. You are expected to make independent, data-driven decisions, present a clear weekly channel strategy, and deliver consistent, predictable growth. The bar is high and so is the upside — performance here is directly and significantly rewarded, and strong operators take on bigger scope fast. Key Responsibilities Channel Ownership & Performance Own and optimise the Microsoft Advertising account end to end — structure, bidding, budget allocation, scaling. Grow channel volume well beyond current levels while maintaining efficient CPA and positive ROI. Prepare and present a clear weekly channel strategy with results and next steps. Search Strategy & Expansion Design and refine campaign structures, keyword strategies, and bidding approaches. Test and scale campaign types beyond core search, including Microsoft Audience Network. Expand into new geos and segments based on performance data. Creative & Messaging Collaboration Work closely with the creative team on ad copy and assets for search and audience placements. Test new angles and messaging strategies, scaling what performs. Provide data-driven feedback to guide copy and creative direction. Analytics & Data Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel. Develop growth plans based on CPA, ROI, and ARPU cohort data with the data team. Qualifications Must-Have Experience 3+ years of hands-on paid search experience, with Bing (Microsoft Advertising) as a channel you have owned. Experience managing six-figure monthly ad spend on Bing specifically, with clear ROI accountability. Proven track record scaling Bing volumes profitably — growing the channel, not just maintaining it. Experience driving subscriptions through web funnels (web-to-web) for D2C products (optional). Deep Microsoft Advertising platform knowledge: account structures, keyword strategy, bidding, and audience targeting. Multi-GEO experience running and scaling search campaigns across multiple countries. Advanced Excel skills plus proficiency in Tableau and Mixpanel — you build your own performance models and frameworks. Operating Attributes Autonomous and proactive — takes full ownership of the channel and operates with minimal oversight. Highly analytical — every scaling and kill decision is grounded in data, not intuition alone. Growth-oriented — focused on finding the volume the channel is not delivering today. Fast under load — runs multiple campaigns, tests, and reporting streams in parallel without letting quality slip. Clear, direct communicator — presents insights, results, and recommendations to stakeholders. Location Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. Benefits Discover the perks of being part of our vibrant team! We offer: Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth! Interview Process After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps: Recruiter Screening (40 minutes) Hiring Manager Interview (60 minutes) Life at Ruby Labs At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day. This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. #LI-Remote