US DTC & Marketplace Manager

US DTC & Marketplace Manager

Remote · Full-time | Reports to: U.S. General Manager | Shopify · Amazon · TikTok Shop

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ABOUT THE ROLE

Sarelly's digital commerce owner. You run the full DTC and marketplace engine — Shopify, Amazon, and TikTok Shop — with a sharp eye on merchandising, conversion, stock, and the commercial story across all three platforms.

This is a high-ownership role for someone who loves owning a P&L, optimizing across multiple digital storefronts, and building the systems that connect content to conversion to replenishment. You'll work hand-in-hand with the US General Manager on growing each channel with speed and test and learn mentality. You’ll work closely with the Marketing Manager to ensure content serves each platform's commercial goals, and finally with the Mexico operations team to keep inventory, assortment, and listings healthy.

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RESPONSIBILITIES

• Own Amazon: catalog health, listing optimization, A+ content, Subscribe & Save, promotional pricing, and advertising (Search, DSP, Creator Connections).
• Own TikTok Shop: product listings, affiliate seeding, promotional mechanics, content coordination, and commercial plan execution.
• Manage the Shopify DTC site in close collaboration with the Mexico e-comm team: recommending merchandising, product pages, UX, promotional calendar, email/SMS coordination, and on-site conversion optimization.
• Build and maintain the U.S. digital commerce reporting dashboard — weekly sales, channel mix, traffic, conversion, and inventory by platform.
• Manage platform agencies to get the best of the teams while securing learnings from the category and beyond
• Own digital stock management: coordinate with operations to ensure accurate inventory across platforms, prevent oversells, and manage restock timing.
• Develop and maintain the digital merchandising strategy — hero SKU placement, bundle architecture, cross-sell logic, and seasonal campaigns.
• Monitor platform-level KPIs (ROAS, CVR, CAC, LTV, AOV) and report findings to leadership with clear recommendations.
• Partner with the Marketing Manager to ensure content assets are properly deployed across paid campaigns, organic social feeds, and platform storefronts.
• Identify and test growth opportunities across digital channels — new formats, creator partnerships, platform betas, and promotional mechanics.

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CROSS-FUNCTIONAL COLLABORATION

U.S. Team:

Marketing Manager

Mexico Team:

e-commerce manager / MX Marketplaces Manager / Supply Chain Director

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WHAT WE'RE LOOKING FOR

• 3–5 years in e-commerce or marketplace management, ideally in beauty or lifestyle CPG
• Hands-on Shopify experience: merchandising, promotions, and basic CRO
• TikTok Shop experience a significant plus
• Amazon Seller/Vendor Central proficiency — catalog, ads, and analytics
• Data-fluent: comfortable building and owning weekly performance reports
• Strong inventory intuition — understands stock risk and sell-through velocity
• Content-savvy — can brief creative teams on what each platform needs
• Bilingual English/Spanish preferre
• Comfortable in a fast, founder-led, multicultural team
• Excellent verbal communication and presentation skills
• Mastery of Microsoft Office or Google Workspace (Slides, Sheets, Docs)
• Fast learner — adapts quickly in a fast-moving, early-stage environment