Tools, Data & Reporting Lead

Tools, Data & Reporting Lead About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . The Role The Tools, Data & Reporting Lead owns the single source of truth for all performance, delivery, and reporting across the account globally. This role is responsible for ensuring that our platform-led model operates with absolute data integrity and disciplined tool usage. This role is foundational to enabling faster, more confident decision-making and preparing the account for advanced automation by designing, implementing, and optimising the marketing data ecosystem for the client. Key Responsibilities Own and manage the end-to-end data ecosystem, including databases, platform integrations, and agency feeds, ensuring accuracy and seamless functionality. Own the master definitions for all KPIs and establish the universal standards for reporting across all disciplines. Enforce rigorous platform and tooling discipline, preventing the use of shadow dashboards and local tooling. Guarantee end-to-end data integrity, designing and overseeing QA processes for all data streams from capture to reporting, and ensuring the operational ecosystem is prepared for scaled automation. Drive data acquisition strategies in collaboration with client and strategy teams, and ensure data is accessible and leveraged for impactful marketing insights and personalised experiences. Establish and automate measurement frameworks and dashboards to track campaign performance, segment value migration, and customer loyalty in real-time. Identify opportunities to apply AI and machine learning within our data ecosystem for enhanced personalisation, improved targeting, and predictive insights. Key Skills Marketing Technology Understanding . A deep understanding of marketing operations, martech and ad-tech, analytics suites, and reporting tools on a complex multi-market account. Data & Platform Governance. Deep expertise in defining KPIs, establishing global reporting standards, and ensuring the disciplined use of enterprise-level platforms and tools, with a strong understanding of data privacy regulations (e.g., GDPR). Media & CX Data Literacy. Strong literacy in both media and Customer Experience (CX) data, with an unwavering focus on ensuring data integrity from end to end. Strategic Data Application. The ability to move beyond data management to strategically apply data, identifying opportunities to enhance marketing effectiveness, drive revenue growth, and deliver better customer experiences. Innovation & AI Fluency. Deep expertise in leveraging AI and automation to build and maintain a single source of truth for performance, driving automation readiness and data-driven insights through platforms like WPP Open. T&P, part of WPP, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Department Project Management Locations London Remote status Hybrid Employment type Full-time About T&P Who are we? T&P, part of WPP, is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients. We believe in The Power of &, connecting talent & tech to fuel brand growth.  Our teams blend creative, media, experience and technology specialists from across our marketing practices.  The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers. That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visitWPP.com . T&P, part of WPP, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.