Location
: New York (Remote) or Los Angeles (Hybrid)
Reports To
: VP, Influencer & Affiliate
This role sits on the Growth team and reports to the VP of Affiliate & Influencer. You will be primarily responsible for scaling Perelel's TikTok Shop affiliate program into a meaningful growth channel, including overseeing high-volume gifting, affiliate activation, and creator community development. You'll also support broader influencer initiatives—from sourcing and booking creators to analyzing performance and driving efficient revenue. We are only considering candidates who are based in LA or New York.
Responsibilities
Lead TikTok Shop Affiliate Growth
Take ownership of Perelel's TikTok Shop affiliate program, transitioning it from agency-supported to fully in-house
Bring structure and strategy to our existing creator ecosystem, with a focus on building a more engaged, high-performing affiliate community
Identify, onboard, and activate creators at scale, including managing high-volume gifting and driving consistent content output
Build and manage ongoing creator relationships to increase repeat activations, loyalty, and long-term value
Support broader TikTok growth initiatives, including booking flat fee creators, identifying and activating live creators, and partnering with performance marketing team on TikTok GMV/paid amplification efforts
Optimize performance through creator selection, content guidance, product/bundle and offer strategy
Continuously test, iterate, and scale what's working to drive meaningful revenue and efficiency within the channel
Drive Performance & Reporting
Track and analyze creator performance across key metrics (clicks, conversion, revenue, CPA)
Identify top-performing creators and opportunities to scale, rebook, or optimize
Translate data into actionable insights to improve overall program performance
Partner with leadership on reporting and channel insights
Optimize for Growth
Balance brand and performance goals while prioritizing measurable outcomes
Develop a strong understanding of what drives traffic vs. conversion across platforms
Work cross-functionally with paid, brand, and affiliate teams to maximize impact of creator content
Who You Are
3–4+ years of experience in influencer marketing, ideally on a growth or performance-focused team
Proven track record of booking and managing creator partnerships at scale
Deep familiarity with TikTok Shop, including affiliate program management and creator activation
Highly analytical—comfortable evaluating performance and making data-driven decisions
Strong negotiation instincts and understanding of creator rate vs. return
Organized and detail-oriented, with the ability to manage multiple partnerships simultaneously
Proactive and self-directed—you're comfortable owning a channel and driving it forward
Familiarity with DTC/ecommerce metrics and attribution (UTMs, codes, etc.) and experience working in high-growth consumer brands are a plus
What We Offer
Competitive salary package
Comprehensive health, dental, and vision insurance
Generous PTO and company holidays
Perelel product discount
Opportunity to shape the people function at a mission-driven company improving women's health