Senior Manager, Social & Influencer Marketing

Company Description

Simple Mills is on a mission to transform the way food is made—creating nourishing products with astounding ingredients and amazing taste. Founded in 2012 by Katlin Smith, our brand has redefined center-aisle grocery by delivering better-for-you products made with unique, nutrient-dense ingredients. Today, we’re a category leader and the #1 natural brand in multiple segments, with distribution in over 30,000 stores nationwide.

Now, as part of Flowers Foods, we’re entering an exciting new phase of growth—expanding our reach, accelerating innovation, and amplifying brand awareness, all while preserving the integrity of what makes Simple Mills special. Our commitment to using simple, high-quality ingredients ensures that every bite is both delicious and nutritious. Whether it’s watermelon seed flour in our cookies or butternut squash in our crackers, we craft our products with innovative, wholesome ingredients that deliver extraordinary taste.

Our work has been recognized by Fast Company as a Brand That Matters and a Most Innovative Company, and has been featured in Vogue, Forbes, Women’s Health, and NPR’s How I Built This. In 2024, Inc. named us one of its Best Workplaces, reflecting our dedication to fostering an inspiring and inclusive environment where passionate individuals can make a difference.

Join us as we shape the future of food. Learn more at www.simplemills.com.

Role Description

The Senior Manager, Social & Influencer Marketing will lead the strategy, execution, and performance of Simple Mills' organic social and influencer marketing programs, helping shape how the brand shows up in culture and connects with consumers across digital channels.

This individual will develop integrated social and creator strategies that drive awareness, engagement, trial, and brand affinity, translating business priorities into culturally relevant storytelling and creator partnerships. They will oversee day-to-day management of social and influencer agencies while serving as a key thought partner to cross-functional teams including Brand Marketing, PR, Brand Partnerships, and Paid Media.

The ideal candidate is equal parts strategist, storyteller, relationship builder, and operator. They possess deep expertise in creator culture, social platforms, and performance measurement, with the ability to turn insights into impactful content and partnerships that drive business results.

They are deeply attuned to cultural and consumer conversations, and able to translate trends in health, wellness, and sustainability into relevant, social-native storytelling. This role reports to the Senior Director, Integrated Marketing and responsibilities will include: :

Social Strategy & Channel Leadership

• Shape and refine Simple Mills’ organic social strategy across Instagram, TikTok, Facebook, and LinkedIn (with Pinterest, YouTube, X, and Threads as secondary platforms).

• Translate integrated marketing plans into platform-specific strategies, content plans, and success measures, ensuring clarity in what each channel is driving.

• Develop TikTok Shop strategy and execution in partnership with external partners, ensuring alignment to broader social and business goals.

• Identify and test opportunities to evolve channel approach, including new formats, tools, and platform capabilities, bringing forward data-informed recommendations.

• Partner closely with Brand and Integrated Marketing teams to support launches, retail moments, influencers, and key initiatives.

Influencer Marketing & Creator Partnerships

• Lead and evolve Simple Mills' influencer marketing strategy and execution, ensuring programs align with brand and business objectives while identifying new opportunities across platforms, creator trends, and cultural moments.

• Develop and manage a robust pipeline of creator partners across nano, micro, macro, celebrity, and expert tiers, cultivating authentic long-term relationships that drive awareness, engagement, trial, and affinity.

• Oversee influencer campaign development from briefing through execution, creating compelling creative guidance that brings the Simple Mills brand to life through engaging, educational, and culturally relevant content.

• Lead creator negotiations, contracting, and partnership management, securing favorable terms, usage rights, and paid amplification opportunities in collaboration with legal and external partners.

• Manage product seeding and gifting programs to creators, tastemakers, celebrities, and brand advocates, tracking relationship development and earned impact.

• Define influencer KPIs and measurement frameworks, delivering regular performance reporting, actionable insights, and optimization recommendations tied to business outcomes.

• Manage influencer marketing budgets and investments, optimizing spend and maximizing return on investment against brand priorities.

Performance & Optimization

• Define and track KPIs across platforms and own overall channel performance with a clear understanding of what is working and where to adjust.
• Lead monthly and quarterly performance readouts, synthesizing key insights and translating them into actionable recommendations to continuously optimize content, cadence, and channel strategy.
• Partner with paid media teams to amplify high-performing content and inform boosting strategy.

Community & Agency Leadership

• Oversee community engagement in partnership with our social agency, ensuring timely, on-brand interactions with the Simple Mills community (e.g., surprise & delights).
• Leverage social listening and monitoring to track brand sentiment and identify emerging conversations, informing content and engagement opportunities.
• Manage day-to-day agency partnership, providing clear direction, feedback, and prioritization.
• Monitor agency performance against defined scope and KPIs, identifying opportunities to improve effectiveness.
• Perform other duties as assigned.

• Bachelor’s degree in Marketing, Communications, or related field required.
• 6–9 years of experience in social media and influencer marketing strategy and execution (agency or in-house; CPG strongly preferred).
• Proven ability to develop and execute social and influencer strategies across major platforms (Instagram, TikTok, etc.), driving both engagement and measurable performance.
• Strong fluency in social KPIs and performance analysis, with the ability to translate data into clear actions that improve content and channel effectiveness.
• Experience leading agency and external partner relationships, including setting direction, providing feedback, and ensuring work delivers against expectations.
• Ability to translate complex topics (e.g., health, wellness, sustainability) into clear, compelling social content, with strong creative instincts and storytelling ability.
• Experience working with wellness and / or functional health fields and can successfully navigate brand voice, science, and regulatory requirements.
• Experience working cross-functionally (e.g., Brand, PR, Partnerships) to bring integrated campaigns to life.
• Comfort managing multiple priorities in a fast-paced environment, with strong judgment and the ability to move work forward within scope.
• Working knowledge of paid social and how organic content connects to broader media and influencer efforts.

Working at Simple Mills

At Simple Mills, we’re not just building a brand, we’re leading a movement that’s transforming how food is made and enjoyed. If you’re passionate about purpose-driven work and crave a role where you can have a meaningful impact, this is your chance to be part of something bigger.

Why Join Us?

• Be a Change-Maker
  Play a key role in redefining the food industry, crafting products that nourish people and contribute to a healthier planet.
• Thrive in a Mission-Driven Community
  Work alongside a dynamic team of innovators and food lovers who are committed to positive change and bold ideas.
• A Workplace Where You Belong
  We foster an environment where every voice is heard, valued, and empowered. Inclusion and belonging are at the heart of our culture, ensuring that everyone can thrive.
• A Culture of Integrity and Impact
  We don’t just talk about doing good, we live it. Our team is committed to ethical practices, responsible sourcing, and making decisions that drive real, positive change.
• Grow with People-First Leadership
  Our supportive leadership team is dedicated to mentorship, collaboration, and your long-term success.
• Continuous Learning & Development
  Whether through hands-on training, innovative learning platforms, or career growth opportunities, we invest in your professional development.

At Simple Mills, you’ll have the chance to make an impact while working in a collaborative and inspiring environment. If you’re ready to shape the future of food, let’s talk.

Benefits

We recognize that our people are our greatest asset. That’s why we offer a highly competitive total rewards package designed to support your financial well-being, health, and overall quality of life.

• Competitive Compensation: This role offers a salary range of $120,000 to $135,000
• Annual Bonus Opportunity: Eligible for an annual bonus as part of our commitment to recognizing team contributions and company success.
• Holistic Benefits: A variety of health, financial, and wellness programs to help you feel your best and plan for the future.
• Time to Recharge: We believe your best work comes when you have space to rest, refocus, and show up fully—our time off approach is built with that in mind.
• Everyday Well-Being: From lifestyle perks to innovation shipments, we find meaningful ways to support you in living simply and feeling well.

We’re committed to taking care of our people—so you can focus on making an impact.

Work Model at Simple Mills

Our work model is role-dependent and team focused. With remote, hybrid, or in-office positions, each role is classified by what best supports the needs of the team.

• Remote working may be considered for qualified candidates from a designated location in the United States (the new hire’s permanent residence, as documented in our HR System, Rippling) if willing and able to travel regularly to the Chicago office. Sufficient internet access to support video conferencing required.

At Simple Mills, we are committed to providing an environment of mutual respect and inclusion. Equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, past or present military service, physical or mental disability, or other applicable legally protected characteristics. All aspects of employment are decided on the basis of business need, job requirements, and individual qualifications. #LI-DNI

Simple Mills is committed to the full inclusion of all qualified individuals. As part of this commitment, Simple Mills will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].