Sr. Director, Small Format

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you. Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment. SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise. --- Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team. At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement. This is the future of modern energy. This is Celsius. Ready to take your career to the next level? Join our team and redefine what it means to be energized. Sr. Director, National Accounts - Small Format Remote : Open to fully remote candidates. Travel Requirements: This position requires up to 50% domestic travel. This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening. People Management Responsibilities: Yes Role Type: Full-Time Salary Range: $160-170 Position Overview Reporting to the SVP, National Key Accounts , the Sr. Director, National Accounts is a strategic and executional leader responsible for managing key national retail relationships and leading a team of National Account Managers. This role supports enterprise growth goals by executing customer strategies, building high-impact joint business plans, and aligning cross-functional initiatives across assigned channels of business. The Sr. Director will translate corporate direction into actionable retail plans, guide team performance, and act as a key liaison between field sales, internal stakeholders, and retail customers. This position requires a highly driven, customer-first leader with strong analytical capabilities, people development skills, and the ability to operate at both a strategic and tactical level. 7+ years of experience in national or regional account management or sales leadership within the CPG or beverage industry, including team management experience. Proven ability to manage and grow large-format or convenience channel retail accounts. Experience working cross-functionally in matrixed organizations with exposure to Marketing, Finance, Supply Chain, and Field Sales. Bachelor's degree required; MBA or advanced degree preferred. Strong command of retail analytics tools (IRI, Nielsen, Power BI) and sales reporting systems. Excellent leadership, communication, and negotiation skills. Physical & Travel Requirements Must be able to travel ~40%, including multi-day overnight. Must be able to lift up to 50 pounds, at times. Must live within 1 hour of a major international airport. Responsibilities Leadership & Team Development Lead and coach a team of National Account Managers to deliver executional excellence and customer satisfaction across national accounts. Support professional development, performance management, and succession planning within the National Accounts team. Foster collaboration across internal departments and with senior leadership to ensure alignment on key initiatives. Customer & Channel Management Oversee assigned national customer portfolios and lead strategic customer engagements with buyers and senior retail leaders. Develop and execute account-specific joint business plans, including volume forecasts, investment strategies, promotional calendars, and in-store execution standards. Ensure continuity between national strategy and retail execution, translating corporate priorities into tailored customer programs. Cross-Functional Collaboration Act as a conduit between SVP-level strategic planning and field-level execution. Collaborate with Finance, Marketing, Field Sales, and Operations to support pricing architecture, promotional planning, and supply chain efficiency. Partner with DSD network and distribution leadership to address execution gaps, drive performance, and identify growth opportunities. Sales Forecasting, Analytics & Reporting Own the forecasting process for assigned accounts, incorporating field inputs and aligning with supply planning/commercialization. Analyze performance using syndicated data (IRI, Power BI, Excel) to identify trends, surface insights, and adjust plans accordingly. Provide ongoing performance updates to executive leadership and suggest strategic adjustments based on marketplace trends. Comprehensive Medical, Dental & Vision benefits Long- and short-term disability Life insurance 10 Vacation days per year subject to accrual policy 11 Company paid holidays 401(k) with Company match Identity theft and legal services The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans). Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to [email protected]. The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.