The Senior Director, Client Strategy & Experience is a senior program leader responsible for designing the channel and marketing programs that connect brand vision, platform capabilities, and local activation into measurable outcomes for our clients. This role brings a deep command of program design - spanning co-op program development, loyalty strategy, marketing and operational playbooks, marketing plans, and partner communication frameworks - and is grounded in an understanding of client data, industry trends, and emerging best practices. The Senior Director operates as both a strategic thinker and a hands-on practitioner, translating insights into recommendations that drive meaningful impact at the brand, partner, and local level.
What You'll Do
Channel & Marketing Program Design
Design and develop comprehensive channel and marketing programs that bridge brand strategy, platform capabilities, and local market activation including, but not limited to, co-op programs, loyalty initiatives, marketing plans, and partner communication strategies
Build structured marketing and operational playbooks and program frameworks that enable consistent, scalable execution across diverse client and partner ecosystems
Ensure all program design is rooted in measurable outcomes defining clear KPIs, performance benchmarks, and success metrics that tie program activity to business results
Balance brand compliance with local market flexibility, designing program structures that empower local users while
maintaining
brand integrity across the ecosystem
Data-Informed Strategy & Market Intelligence
Leverage historical performance data and trends across the client portfolio to
identify
patterns, surface insights, and inform strategic recommendations
Monitor and synthesize industry trends, emerging best practices, and marketing innovations to ensure our program and platform approach
remains
competitive, relevant, and forward-looking
Develop and
maintain
a point of view on what is working across program types, translating those findings into actionable guidance for clients and internal stakeholders
Apply a test-and-learn mindset to program design, using data and industry
insights
to refine approaches and continuously improve outcomes across the client set
Client Collaboration & Program Delivery
Serve as a trusted strategic advisor to client stakeholders on all aspects of channel and marketing program design, bringing structured thinking and informed recommendations to every engagement
Present program strategies, recommendations, and performance insights to client teams in a clear, compelling, and actionable manner
Collaborate cross-functionally with Client Partnership, Delivery, Analytics, and Platform teams to ensure program strategies are executable, well-supported, and aligned to broader account objectives
Adapt program strategies to the unique needs, structures, and maturity levels of each client while
maintaining
a consistent strategic framework
Growth Enablement & Thought Leadership
Partner with Client Partnership to
identify
growth opportunities within existing accounts contributing strategic POVs, program concepts, and thought leadership that elevate client conversations and unlock incremental revenue
Shape proposals and new business narratives by bringing program design
expertise
and a data-backed perspective on what drives results for brands
operating
at the local level
Contribute to the development of the broader strategy practice by sharing frameworks, program innovations, and market intelligence that raise the collective capability of the team
What You Bring
10+ years of experience in marketing strategy, channel marketing, partner program development, or related discipline ideally within a marketing technology or agency environment
Deep
expertise
in designing and managing co-op programs, loyalty programs, marketing plans, and partner communication strategies within complex, multi-tier
distribution
or franchise ecosystems
Strong analytical capability able to interpret performance data and market trends and translate findings into clear, strategic recommendations
Demonstrated ability to design scalable program frameworks that balance brand standards with the flexibility
required
for local market execution
Experience collaborating with platform and technology teams to align program strategy with available tools and capabilities
Excellent written and verbal communication skills, able to develop compelling client-facing materials and present recommendations with clarity and confidence
Highly organized and detail-oriented, with the ability to manage multiple program workstreams across a portfolio of clients simultaneously
A natural collaborator who works effectively across client partnership, delivery, analytics, and product functions
How Success Is Measured
Quality, depth, and strategic coherence of channel and marketing program designs delivered across the client portfolio
Measurable performance outcomes tied to programs designed including local activation rates, co-op fund
utilization
, partner engagement, and campaign effectiveness
Strength and relevance of data-informed recommendations, reflecting a command of both client-specific trends and broader industry intelligence
Contribution to account growth through expansion opportunities
identified
, proposals shaped, and incremental revenue unlocked in partnership with Client Partnership and the Business Development Team
Adoption and application of marketing and operational playbooks and program frameworks by internal teams and clients, reflecting the practicality and scalability of the work
Ability to adjust to on-going business needs and direction from Leadership to drive overall company success