Sr. Business Intelligence Analyst

Take your career to new heights with Loopio! 🚀✨ We are seeking a results-driven Senior Business Intelligence Analyst to join our team. This role blends traditional analytics expertise with modern AI-enabled insight generation. You will play a key role in evolving how the organization leverages data - moving from manual reporting toward scalable, AI-powered insights. The ideal candidate is not only strong in data modeling and analysis, but also excited about leveraging tools like Insights Agents to accelerate discovery, identify patterns, and elevate decision-making across the business. This role reflects the evolution of Business Intelligence - combining human expertise with AI to deliver faster, more scalable, and more impactful insights. Note: This is an existing vacancy on the team What You’ll Be Doing AI-Enabled Insight Generation Leverage AI tools and Insights Agents (e.g., Claude) to automate foundational analysis, uncover patterns in complex datasets, and accelerate time-to-insight. Translate AI-generated outputs into clear, trusted business recommendations. Advanced Data Analysis & Strategic Insights Conduct deep analysis of large, complex datasets to support high-impact initiatives. Move beyond descriptive reporting to identify drivers, trends, and opportunities across the business. Data Modeling & Semantic Layer Development Design and maintain scalable data models and contribute to a centralized semantic layer that ensures consistent, trusted definitions across both BI tools and AI workflows. Dashboard & Insight Product Development Design and optimize dashboards in Tableau and other BI tools, with a focus on executive-level insights. Ensure dashboards complement (not duplicate) AI-generated insights. AI + BI Integration Partner with business teams to integrate AI capabilities into analytics workflows, ensuring outputs align with governed data definitions and enterprise standards. Technical Leadership Partner with stakeholders to define analytical approaches, balancing traditional BI methods with AI-enabled workflows. Provide guidance on when to use dashboards vs. AI-driven analysis. Data Dictionary Ownership Support the development and adoption of a centralized data dictionary to standardize metrics and enable consistent interpretation across both human and AI consumers. Mentorship & Enablement Upskill analysts and business users on both traditional BI and emerging AI-enabled analytics capabilities, fostering a culture of self-service and data fluency. Process Innovation Continuously identify opportunities to replace manual analysis with automated, AI-assisted workflows to improve efficiency and scalability. What You’ll Bring to the Team 5+ years in business intelligence, analytics, or a related field Strong SQL and experience with BI tools (Tableau preferred) Experience with data modeling, data warehousing, and ELT processes Familiarity with AI tools (e.g., Claude or similar) and interest in applying them to analytics workflows Ability to translate complex data (including AI-generated outputs) into clear business insights Experience working with cross-functional stakeholders in a fast-paced environment Strong understanding of data governance and the importance of trusted, consistent definitions Where You’ll Work 📍 We are currently only looking for candidates who reside in the Greater Toronto Area and can access our co-working space in Downtown Toronto for the occasional get-togethers. Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world where we hire from. Our employees (or Loopers, as we call ourselves!) live and work in 🇨🇦 Canada (British Columbia and Ontario), 🇬🇧 London, and 🇮🇳 India (specifically in Gujarat, Maharashtra, and Bengaluru). The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC). We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you! You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work 🙇🏾 during the workday We encourage asynchronous collaboration to effectively work as a global #OneTeam! Why You’ll ♥️ Working at Loopio Your manager supports your development by providing ongoing feedback and regular 1-on-1s, we leverage Lattice for our 1:1s and performance conversations You will have the opportunity to elevate 🪄 your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact. We offer a wide range of health and wellness benefits to support your physical and mental well-being, starting day 1️⃣ with Loopio. We’ll set you up to work remotely with a MacBook laptop 🍏, a monthly phone and internet subsidy, and a work-from-home budget to help get your home office all set up. You’ll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment. Participate in 🎤 townhalls, AMA (Ask-Me-Anything), and quarterly celebrations to celebrate the big wins and milestones as #oneteam! Our four active Employee Resource Groups offer opportunities for employees to learn and connect year-round. You’ll be a part of an award-winning workplace 🏆with an opportunity to make a big impact on the business. Questioning your qualifications? Read this ‼️ Hi there, we recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criteria included in the job description—particularly members of underrepresented groups. Whether or not your experience ✅ checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we've created prompts in the application for you to share more about yourself. If you've made a career transition (or a few!), you’re self taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table. AI in Recruitment 👩🏻‍💻 At Loopio, we leverage artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening, drafting preliminary job descriptions, generating initial interview questions, transcription and occasionally sourcing prospective candidates. However, AI is never used to make final hiring decisions; our use of AI serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices, prioritizing both an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases, with all key hiring decisions solely made by our team. We continuously review and refine our hiring practices to align with industry best practices and evolving legal guidelines AI Usage in Interviews 🤖 The Loopio interview process is designed to help us better understand your professional experiences, as well as your unique perspective and approach to delivery and collaboration. To ensure a fair and accurate assessment, we expect candidates to refrain from using AI-generated content to produce responses to our interview questions during the live interview, as our goal is to evaluate your own knowledge and problem-solving abilities - not those of an AI assistant. If AI-generated responses are identified during the interview, Loopio reserves the right to disqualify candidates from the interview process. For specific roles that include a take-home assignment, our AI Interviewee Policy allows the use of AI for initial support; however, the final submission must be a true reflection of your personal insights, skills and decision-making. Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team ( [email protected] ) should you require accommodations at any point during our virtual interview processes.