This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a growing lifestyle brand focused on building a stronger and more consistent marketing and social media presence through engaging content, creative storytelling, and brand-building initiatives across multiple digital platforms. As the company continues to grow, they are seeking a creative and execution-focused Social Media & Marketing Specialist to support content creation, social media management, influencer initiatives, campaign coordination, and broader marketing efforts.
Location
Fully remote | 30hrs/week
Role Overview
The Social Media & Marketing Specialist will create, edit, and manage engaging social media and marketing content across platforms including Instagram, TikTok, Facebook, and YouTube. This role is heavily focused on content execution, creative storytelling, organization, and maintaining a polished and consistent brand presence across digital channels.
In addition to social media management and short-form content creation, this role will support broader marketing initiatives including campaign coordination, influencer gifting, creator partnerships, product launches, seasonal campaigns, and marketing operations. The ideal candidate is highly creative, trend-aware, organized, and capable of managing projects from ideation through execution within a fast-paced and collaborative environment.
Key Responsibilities
Social Media Content Creation & Editing
Transform raw footage, videos, photography, and creative assets into engaging social media content.
Edit and repurpose content for Instagram Reels, TikTok, Facebook, and YouTube Shorts.
Create visually engaging and on-brand content aligned with the company’s voice, positioning, and aesthetic.
Adapt content formats and creative styles based on platform performance and audience behavior.
Social Media Management & Content Planning
Support and maintain a consistent posting schedule across multiple social platforms.
Organize and manage content calendars, publishing timelines, campaign schedules, and creative workflows.
Write engaging captions, social copy, and marketing messaging aligned with brand objectives.
Monitor social media trends, platform behaviors, viral formats, editing styles, and best practices.
Creative Strategy & Brand Storytelling
Bring fresh creative ideas and storytelling concepts to improve engagement, audience growth, and brand presence.
Support the development of social-first creative for both organic and paid campaigns.
Ensure all content aligns with the brand’s visual identity, messaging, and overall positioning.
Marketing Campaign Support
Collaborate closely with leadership and internal teams to execute product launches, campaigns, promotions, and seasonal marketing initiatives.
Support broader marketing efforts including campaign coordination, creative project management, and product marketing initiatives.
Assist with email marketing and promotional initiatives through content creation and campaign support.
Influencer & UGC Coordination
Coordinate UGC creator outreach and gifting initiatives including communication, product seeding, follow-ups, and tracking.
Identify and organize creators, influencers, ambassadors, and micro-influencers aligned with the brand and audience.
Support influencer partnerships, social collaborations, and community engagement initiatives.
Organization & Workflow Management
Maintain organized content libraries, marketing assets, files, and project folders.
Ensure all content and marketing materials are delivered on time and meet quality and brand standards.
Manage revisions, creative feedback, updates, and multiple ongoing projects efficiently.
Performance Monitoring & Optimization
Help monitor social media and marketing performance metrics.
Identify opportunities for growth, optimization, and content improvement based on performance insights.
Qualifications
Experience
3+ years of experience in social media, content creation, digital marketing, or brand marketing roles.
Strong experience editing content for TikTok, Instagram Reels, and YouTube Shorts.
Experience working with lifestyle, fashion, beauty, footwear, wellness, or consumer brands is preferred.
Portfolio showcasing social media content, creative work, and marketing projects is required.
Experience working with UGC creators, influencer gifting, creator partnerships, or social campaigns is strongly preferred.
Skills
Proficiency with editing and creative tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, Canva, or similar platforms.
Strong understanding of social media trends, storytelling, hooks, pacing, audience engagement, and platform behavior.
Ability to repurpose long-form or raw footage into engaging short-form content.
Strong organizational, communication, and project management skills.
Ability to manage multiple projects, deadlines, revisions, and content workflows simultaneously.
Strong eye for branding, aesthetics, pacing, and social-first creative execution.
Comfortable supporting a wide range of marketing and brand initiatives within a growing business environment.
Creative mindset with strong storytelling instincts and proactive problem-solving abilities.
Self-starter with strong ownership, accountability, and follow-through.
Adaptable and collaborative within fast-paced environments.
Passion for social media, branding, content creation, marketing, and emerging digital trends.
What Success Looks Like
Consistent delivery of high-quality social media and marketing content.
Increased audience engagement and stronger brand presence across platforms.
Efficient turnaround times for campaigns, revisions, and content requests.
Strong alignment between content output and brand voice.
Growth in UGC creator participation and creator-generated content.
Positive collaboration and communication across teams and creator partnerships.
Ongoing contribution of creative ideas, trends, campaigns, and optimization opportunities.
Opportunity
This is an exciting opportunity to join a growing lifestyle brand focused on elevating its online presence, storytelling, and marketing efforts through creative and engaging content.
The Social Media & Marketing Specialist will play a highly visible role in shaping the brand’s digital identity while contributing across social media, campaigns, creator partnerships, and marketing initiatives. For someone passionate about content creation, branding, storytelling, and social-first marketing, this role offers strong creative ownership, collaboration, and long-term growth potential.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets